Coca-Cola announced a visual refresh of its brand identity that is already available in Venezuela through its bottler Coca-Cola FEMSA as of September 21. A more intense red, the dynamic ribbon in the foreground, the larger Spencerian logo, and a color cap system—red for the Original, black for Zero Sugar, and gray for Light—are at the core of the change. The flavor, they say, remains the same.
At first glance, it’s marketing news. But if there’s one thing we’ve learned at PitbullChain, it’s that in Venezuela even a soft drink’s cap change ends up turning into a conversation about the dollar rate, banking, and the P2P market for USDT. Here’s why.