There are indicators that do not make it into the business/economics headlines and, yet, anticipate what’s to come. One of them is the number of companies that have started moving paper again to register their trademarks in Venezuela. According to Ibero-American legal dispatches consulted by international media, since January this year the flow of inquiries and applications stopped being a desert and started looking more like a line of people pushing forward.
The figures being cited point to about 14,600 trademark registration applications filed during 2025 and a growth projection of nearly 10% for 2026. For anyone who has followed the Venezuelan market over the past decade, that’s not a minor detail: it’s the difference between a country nobody mentioned in a board meeting and a country that once again shows up on the agenda.