Platform X has just released detailed guidelines to set standards for the Original Content Rewards Program. Accordingly, if content creators reuse materials from other sources, they must add meaningful original value to be eligible for rewards.
Summary of the key requirements and principles:
- **Show a clear personal perspective:** Posted content (including videos, posts, memes, analyses, or news) must use the author’s own ideas, expertise, experiences, or creativity as the central source of value.
- **Add real value when using existing content:** Simply reuploading or making minor edits—such as cropping, adding filters, frames, watermarks, changing playback speed, or overlaying text—will not be considered meaningful transformation. Posters must add in-depth commentary, context, analysis, or a creative viewpoint that bears the author’s personal imprint.
- **Use the correct feature for Reposts:** If the goal is only to share someone else’s content with your followers, users should use the Repost button. This helps ensure proper attribution to the original creator and supports the creator’s reach.
- **Principle for determining originality:** The value of a post must come primarily from the poster’s added contributions. Posts that copy content verbatim from other accounts or do not create significant incremental value will not be eligible for review.
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