I started writing this because I was exhausted from trying to find quality KOLs for my clients.
So many of them just post "GM/GN" greetings, spam airdrop farming links, or join "follow-for-follow" groups to inflate their follower counts.
While you’re wasting time doing that, other KOLs I know are making tens of thousands of dollars. I’ve spoken with many of them, and this article breaks down the mechanics behind the success of top crypto KOLs.
The top 20% of KOLs earn 80% of the revenue from bookings and affiliate deals.
Why isn't it the other way around? Because most people are doing it wrong, or simply employing one of the tactics I’ll mention below rather than building a genuine monetization system.
A mentor of mine once said he would turn down any business venture that operated as an isolated activity rather than a system. The secret to a system lies in how it creates value and prevents others from replicating your success over the next five years. It means building something over five years - willing to work quietly-so that when you finally achieve results, any competitor trying to copy you faces not just a single tactic, but the entire system you’ve spent half a decade constructing.
What exactly is a system?
When you write a post hoping it will go viral, you are actually performing just one small task within a much larger process. That is what I’m going to discuss here.
A KOL’s system consists of three stages: Preparation, Content Creation, and Community/Follower Nurturing.
Handling this workload usually requires an agency, but with the help of AI, I believe you can manage it all on your own. To begin with, you must understand that every major KOL started from scratch. If you join established platforms like X, YouTube, or TikTok, you will face countless industry giants. In contrast, newer platforms like Threads or Binance Square offer incentive programs for new creators-such as boosted reach, exclusive badges, and even bonus payments.
Most modern social media algorithms define "good content" based on engagement levels rather than just view counts. If your channel's first post or video fails to go viral, achieving subsequent growth becomes very difficult.
Increase volume to boost the likelihood of hitting a "breaking point."
The first strategy to overcome the giants is to launch a significant number of new channels, utilizing various accounts and testing diverse content types.
To achieve this, you should prepare multiple accounts, using different phone numbers or email addresses as the foundation. While many countries restrict the number of phone numbers an individual can own, acquiring multiple Gmail accounts is far easier.
Although platforms allow you to log into multiple accounts on a single device, there are limits. Therefore, I recommend using multiple devices to maximize your total number of accounts.
Thus, the first system required to become a professional KOL is an account management system.
Content is the next area that requires a systematic approach.
Once you have established multiple accounts, your next objective is to uncover that first piece of viral content.
As I have mentioned, there are many effective ways to make content go viral.
A crypto KOL should test various content types for their initial posts. If you are unsure where to start, consider the following methods:
Share your PNL (Profit and Loss)
This is the easiest way to attract an audience. We all want to make money and learn from those who do-myself included, and you too. Even major KOLs, despite earning tens of thousands of posts, still want to make more to afford luxury apartments, high-end cars, Rolex watches, or yachts. We all have the right to dream of such things.
The question is: How?
Regarding displaying P&L: I encourage you to be a KOL with actual trading knowledge before sharing anything. You can't simply share an 800,000% P&L screenshot alongside the name of a dead meme coin.
If you have expertise or know how to use image editing software: To do this easily, save any high-P&L images you come across, then use Photoshop or Canva to create visuals that are impossible to scroll past.
If you are an experienced trader, place two opposing orders on two different exchanges using high leverage. With the right timing and calculations, you won't lose money, yet you will end up with a massive P&L figure on one of the two exchanges.
Additionally, some exchanges allow you to trade using trial funds or demo accounts, look for such platforms and leverage those accounts to generate profits.
2. Become a "Degen"
If you are a trader with market knowledge, you can use multiple accounts to "snipe" various meme coins and then shill them across your accounts. If just one of those meme coins gets shilled by Elon Musk or listed on Robinhood, you win.
However, I do not recommend this approach if you are simply shilling memes indiscriminately. Proceed with caution. It is best to DYOR (Do Your Own Research), use tools like DEXScreener and GMGN, and track "smart wallets"-wallets that consistently demonstrate savvy capital allocation.
Having a network of fellow "degens" to collaborate with is fantastic. Sniping and verifying meme coins alone is rarely as effective as doing so within a group.
Some scammers posing as builders create short-lived meme coins, hype them up to pump the price, and then execute a "rug pull." This strategy is unsustainable, and I do not encourage anyone to pursue it.
3. Sharing Alpha.
There is a much easier alternative: sharing news and writing about the latest updates regarding a specific project or ecosystem. Ecosystems, in particular, offer a wealth of topics and "alpha" news to cover. If you are truly passionate about a specific ecosystem, you should have "skin in the game" to stay on top of the news. While this approach requires significant effort and persistence, the rewards are well worth it. Channels like BSC Daily or BSC News, for instance, secure promotion deals worth hundreds of thousands of dollars annually for their content-provided, of course, that the channel has reached a sufficient size.
This third method demands considerable effort, but fortunately, we now have AI to assist us. I will share a dedicated post later on how to build a system for scouting alpha news, writing content, and publishing posts.
4. Video-sharing platforms like Instagram or TikTok.
This method is suitable for those with some basic video editing skills. There are two common approaches, which I will outline here, ranging from easiest to most difficult:
Re-uploading: If you have a TikTok account and want to re-upload content, look for recently posted, viral videos from major accounts and repost them on your own channel. Before posting, remember to remove watermarks and localized captions, and ensure the video's audio matches your target language. For example, you could download a video from Douyin, remove the watermark, and repost it on TikTok, Facebook Reels, Instagram, or YouTube Shorts.Emulate successful patterns: This approach requires more effort in filming and editing than simple reposting. Once you identify a viral video, download it and recreate a similar version featuring a different subject. However, your video must mirror the original frame-for-frame-matching everything from camera angles and editing style to background music.
5. Share how you achieved a specific success
Another way to make your content go viral is to share the actual steps you took to achieve a successful outcome-such as a token trade yielding a 10,000% PNL or securing a $500 airdrop from a high-quality project. This requires genuine knowledge and firsthand experience. While you might be able to fake the results, you cannot fake the process itself.
To ensure your post is truly effective, the elements mentioned above are not enough. You need to incorporate supplementary content to make the post more dynamic and multifaceted. Just like sharing P&L statements, you can choose to include the following types of images in your posts:
Attractive womenRolex watchesLuxury vehiclesCar keysPhotos with celebritiesPhotos at a high-end dinnerCashLarge stacks of cashA beautiful homeProperty ownership documentsPetsContrast shots showing the difference between poverty/hardship and affluence
Once you have one or more channels featuring viral content, it is time to scale up and replicate that viral success across more platforms. When your follower count reaches a critical mass-a "breaking point"-almost everything you create will go viral. Congratulations!
Nurturing a loyal fanbase requires extra effort, but I can introduce you to AI systems that utilize workflows and automation to engage, maintain momentum, and care for your community and followers.
I have shared several strategies here to help you create viral content and become a top-tier KOL. If you haven't yet earned $50,000 from brand deals or affiliate marketing by 2026, you can like, share, and save this post.
I hope you all become high quality KOLs. It would certainly make my job much easier if I didn't have to filter through so many low-quality influencers.
Now that you have the tools, if you are looking for an exchange that offers great benefits for KOLs, please send me a message. I am KOL Manager . One of my client can offer you a starting rebate of 60%–80%, monthly bonuses of up to $3,000, rewards for every new user, and exclusive slots at our VIP events. Meanwhile, your users will also enjoy numerous perks, including a 30% deposit bonus.
My inbox is always open. Always glad to hear from you.
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