Ortho_Dox

I pitched 20+ founders and got zero responses.

Yesterday I realized why: I never added urgency to my pitches.

And I'm teaching this lesson while making the exact same mistake. Here's what I did wrong, and how I fixed it.

The Mistake:
My pitch: "Your positioning is killing growth. I can help. Interested? Let me know."
No urgency. No reason to act now. No cost for waiting.

So they thought: "I'll come back to this later." They never did.
I identified real problems. I offered real solutions. But I made it feel optional.

The Fix:
Now I pitch: "Every month without clear positioning costs you followers and inbounds. Your growth is leaking right now. Let's fix it this week so you stop losing momentum."

Suddenly it's urgent. Suddenly there's a cost to waiting.

The difference between "that's interesting" and "I need this now" is showing them what they're losing every day they delay.

Same thing applies to project owners. $BNB

You show your TA your product. But you never tell them why they need it NOW. So they never act.

The Problem:
You post: "Our tool detects scams."

But you don't show: "Without this, users lose money while waiting to verify. Every hour costs them. Every second matters."

Without showing what happens if they don't use your product, urgency disappears. And without urgency, people don't move.

The Solution:
Show the real cost of inaction. What problem are they facing right now? What's it costing them to wait? Why does acting now matter?

If your product solves something real, then not using it has real consequences. Show those consequences. That's urgency.

And nobody wants to miss out on something that matters.

Problem #3 drops tommorow, follow for more.

$XRP $BNB

Problem #1 of the "7 Positioning Problems Series for Founders": No Context.

You drop an update and nobody cares.

Here's why, and how to fix it.

The Problem:
You announce: "Dashboard is live. Check it out."
But your audience is thinking:

Why are you telling me this?
Why should I care?
What changed for me?
What was broken before?

Without context, your update sounds like a win for you, not for them.

And people don't engage with your wins, they engage with their own.

The Solution:

Add the story.

Show the struggle that led to the solution. Explain what's different now.

Instead of: "Dashboard is live."
Say: "Users used to wait hours to verify if an airdrop was real. They lost money during the wait.

Now our dashboard verifies in seconds. You protect your assets immediately."

One is an announcement. The other is a reason to care.

That's context. That's what builds believers instead of followers.

Problem #2 drops tommorow$ETH
$USDC
$BTC
.

I reviewed 30+ founder pages this morning. Same positioning problems everywhere.

As someone who has dealt with founders and used products as well, I noticed something: most of you think you're building a product.

You're actually building trust. And trust doesn't come from information. It comes from narrative, emotion, and relatability.

The Problems I Saw:
No context — just updates with no WHY behind them.

No urgency — not showing what happens if people don't use your product.

No relatability — speaking to features, not feelings.

Inconsistency — random posts, no coherent message.

Vague bios — jargon instead of clarity.

Disconnected channels — founder page empty, product page empty.

And worst of all: wrong audience.

You're attracting mercenary users who come for rewards and disappear when incentives end.

The Real Cost?

You get users who don't believe in what you're building.

When the rewards dry up, they leave.

You're not building a community, you're renting an audience. And you can never buy loyalty to the end.

This is why positioning matters.

Clear narrative. Real emotion. Consistent presence.

That's what builds something that lasts.

In the coming days,I'm beginning a positioning series strictly for founders, we'd be naming these problems and finding solutions to them as well.

You should stick around for this.

$USDC

I reviewed 30+ founder pages this morning. Same positioning problems everywhere.

As someone who has dealt with founders and used products as well, I noticed something: most of you think you're building a product.

You're actually building trust. And trust doesn't come from information. It comes from narrative, emotion, and relatability.

The Problems I Saw:
No context — just updates with no WHY behind them.

No urgency — not showing what happens if people don't use your product.

No relatability — speaking to features, not feelings.

Inconsistency — random posts, no coherent message.

Vague bios — jargon instead of clarity.

Disconnected channels — founder page empty, product page empty.

And worst of all: wrong audience.

You're attracting mercenary users who come for rewards and disappear when incentives end.

The Real Cost?

You get users who don't believe in what you're building.

When the rewards dry up, they leave.

You're not building a community, you're renting an audience. And you can never buy loyalty to the end.

This is why positioning matters.

Clear narrative. Real emotion. Consistent presence.

That's what builds something that lasts.

In the coming days,I'm beginning a positioning series strictly for founders, we'd be naming these problems and finding solutions to them as well.

You should stick around for this.

$USDC

Building across 3 platforms this quarter.

One of them is here on Binance Square.

For you founders specifically: tactical, no fluff, just what actually works.

I'm mapping Q2 strategy right now and realized something.

Most founders share the wins. The polished retrospectives. "Here's what worked."

I'm documenting the process as it happens.

The mistakes.
The 2am debugging sessions.
The decisions I'm making in real time before they're validated.

SHOW don't TELL.

This is the move if you're serious about building credibility this quarter.

Because founders trust founders who show the work, not ones who just talk about results.

I'm posting my process across X, LinkedIn, and here.
Same commitment. Different angles for different audiences.

If you're shipping something, document it.

Let people see how you think, not just what you've built.

That's where trust comes from.

#FounderSeries

Just got onboarded into Binance Square and l love the feel already.

I'll be bringing in every tip founders need to scale. Especially the ones still in the early stage.

Let's get cooking! 🫶🏾🔥