Problem #1 of the "7 Positioning Problems Series for Founders": No Context.
You drop an update and nobody cares.
Here's why, and how to fix it.
The Problem:
You announce: "Dashboard is live. Check it out."
But your audience is thinking:
Why are you telling me this?
Why should I care?
What changed for me?
What was broken before?
Without context, your update sounds like a win for you, not for them.
And people don't engage with your wins, they engage with their own.
The Solution:
Add the story.
Show the struggle that led to the solution. Explain what's different now.
Instead of: "Dashboard is live."
Say: "Users used to wait hours to verify if an airdrop was real. They lost money during the wait.
Now our dashboard verifies in seconds. You protect your assets immediately."
One is an announcement. The other is a reason to care.
That's context. That's what builds believers instead of followers.
Problem #2 drops tommorow$ETH
.