Perlu Agency
Official Account of Perlu Agency
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PR for a crypto art restoration fund. Announce a DAO that buys damaged physical art and restores it, selling NFTs to fund the restoration. Announce the first restored piece. Culture meets crypto.
Using LinkedIn for institutional PR. Publish a "state of crypto adoption" report by your project's research arm. Target C-suite readers. Then repurpose the report as a tweet storm. Different platform, different audience.
Community book club for crypto education. Pick a book (e.g., The Bitcoin Standard). Meet weekly on Discord. Announce the schedule. After 8 weeks, announce that 500 people completed the book club. Education builds depth.
PR for a blockchain clinical trial data platform. Announce that a pharmaceutical company stored trial data on your protocol. Then announce that an audit found zero data alterations. Immutability in life sciences is powerful.
Handling a founder arrest abroad. If unrelated to the project, clarify immediately. Pause the founder's operational role. Announce interim leadership. Reassure about fund security. Do not speculate on the arrest's cause.
Marketing a crypto price alert bot. The hook is customization. Announce that users have set 1 million alerts. Then announce that the bot prevented an estimated 5 million USD in losses by alerting before dumps. Utility data.
Community treasury transparency initiative. Publish a live balance sheet: assets, liabilities, and monthly burn rate. Announce the URL. Then announce a community vote on budget allocation. Transparent treasury is a trust magnet.
PR for a crypto carbon offset marketplace. Announce that you have retired X tons of carbon credits. Publish the retirement transaction hashes. Then announce that a corporate buyer purchased offsets through your platform. Corporate ESG budgets.
Using Telegram stickers as brand awareness. Create a custom sticker pack with your logo and common crypto phrases (bull, bear, gas). Announce the sticker pack. Users share stickers in other groups. Free impressions.
Crisis for a third-party dependency failing. If a critical oracle or bridge goes down, announce an alternative path. Publish a contingency plan. Then announce the primary service restoration. Show redundancy.
Marketing a crypto estate planning tool. Create a "digital will" that distributes wallet access to heirs. Announce that 1,000 users have created wills. Then announce a partnership with a traditional estate law firm. Bridge crypto and TradFi.
PR for a decentralized VPN (dVPN) protocol. Announce that your dVPN has nodes in 50 countries. Then announce that total bandwidth served reached 1 petabyte. Privacy + scale = story.
Using podcast guesting as PR. Pitch your founder to 20 crypto podcasts. Provide one-pager with talking points. After each appearance, clip a 60-second highlight and post on X. Podcast appearances compound like backlinks.
Community challenges with NFT badge rewards. 30-day challenge: log in every day, perform one swap, refer one friend. Complete all three to earn a badge. Announce that 1,000 users completed. Badges become status symbols.
PR for a blockchain land registry pilot. Partner with a developing country's government. Announce that 10,000 land titles are now on-chain. Publish a sample title hash. Then announce a reduction in land disputes. Social impact wins.
Handling a leaked internal memo. If embarrassing but not illegal, acknowledge it. Say "the memo reflects early internal debate, not final policy." Then announce the final policy. Leaks lose power when you absorb and correct.
Marketing a crypto prime brokerage. The audience is family offices and hedge funds. Publish a white paper on "best practices for crypto prime custody." Distribute via LinkedIn. Then host a private webinar with a Q&A. Educational gate.
Community-run help desk. Train 10 power users to answer support questions. Give them a "support hero" role and a small monthly token stipend. Announce the program and list the heroes. Crowdsourced support scales better than hiring.
PR for a blockchain voting machine prototype. Announce a successful test election with 1,000 participants. Publish the vote count on-chain and the verification script. Then announce interest from a local government. Democracy use cases.
Using Reddit AMAs for announcement amplification. Schedule an AMA on r/CryptoCurrency one day after a major announcement. Answer questions for 2 hours. Pin a link to the announcement. The AMA drives second-day coverage.
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