Mastercard

In a major step toward merging traditional finance and decentralized finance (DeFi), Mastercard and Chainlink have unveiled a groundbreaking on-chain fiat-to-crypto conversion system, enabling direct crypto purchases for Mastercard’s 3 billion cardholders globally. Announced Tuesday via a joint press release, the collaboration aims to eliminate long-standing structural barriers that hinder user access to digital assets. Unlike traditional crypto payment models—which rely on off-chain conversions and intermediaries—this solution operates entirely on-chain, delivering a secure and seamless transaction process.
A Technological Milestone in Crypto Accessibility
The infrastructure behind this initiative includes a broad alliance of partners, each contributing a critical component:
Chainlink: Provides decentralized oracle technology to connect on-chain and off-chain data.Zerohash: Ensures regulatory compliance, custody, and fiat-to-crypto conversions.Swapper Finance: Offers the user interface, integrating XSwap, a Chainlink-affiliated decentralized exchange.Shift4 Payments: Handles traditional card payment processing.Uniswap: Delivers on-chain liquidity for real-time asset swaps.
Together, they deliver a unified experience where users can purchase cryptocurrencies directly using Mastercard, without leaving the blockchain environment.
Chainlink described the integration as a vital leap forward: “We are removing longstanding barriers that prevented users from accessing the on-chain economy.”
Mastercard Embraces DeFi at Scale
Raj Dhamodharan, Executive Vice President of Blockchain and Digital Assets at Mastercard, stated: “People want to easily connect to the digital asset ecosystem, and vice versa. This solution offers a safe and innovative way to revolutionize on-chain commerce and promote broader crypto adoption.”
This development reflects a strategic shift for Mastercard, marking a transition from simple co-branded crypto cards to full-on-chain utility. Instead of simply allowing users to spend pre-owned crypto, Mastercard is now enabling native blockchain purchases through decentralized protocols such as Uniswap, bringing the crypto experience closer to mass-market usability.
Will This Disrupt Centralized Crypto Platforms?
As Mastercard lays the groundwork for direct DeFi access, questions naturally arise. Could this disrupt centralized crypto exchanges like Coinbase and Binance? Might it prompt further scrutiny from regulators, given the direct bridge between fiat and crypto systems?
With the infrastructure now live and functional, Mastercard and Chainlink may set a precedent for what hybrid financial ecosystems look like in the coming years. The initiative also builds on Mastercard’s broader crypto ambitions, which include recent partnerships with Kraken to launch a crypto card in Europe and the UK.
This seamless integration of blockchain tech and traditional payment networks marks a new chapter in decentralized finance. With crypto adoption once again accelerating, Mastercard's on-chain strategy, backed by Chainlink’s decentralized architecture, could define a new gold standard for digital payments.
The post appeared first on CryptosNewss.com
#Mastercard #Chainlink $LINK

Think about it, Mastercard, the very company whose cards we all use, has decided to team up with the Chainlink blockchain platform to allow almost 3 billion people to buy cryptocurrency directly through their bank cards. Yes, you heard right — now you don't need to surf crypto exchanges, register on a bunch of services and undergo eternal verification. Everything is done in the usual way — you pay with a card, and at the exit you get a crypt.
How does it even work?
Chainlink is responsible for the "interaction infrastructure" — that is, they make sure that data from the ordinary world (for example, how much money you spent and what you bought) gets safely into the blockchain. Mastercard connects its huge network of users and service providers. And then a few more companies come into play.:
Zerohash — they are responsible for the storage of crypts, compliance with laws and technical processing.Shift4 — processes the card payments themselves.XSwap — ensures that you get the right crypto at a favorable rate by aggregating offers from decentralized exchanges like Uniswap.
Sergey Nazarov, co—founder of Chainlink, said that this is exactly what they created their platform for - to connect the old financial world with the new, decentralized one. And now it's not just an idea, but a real project in which almost three billion people will have access to DeFi (decentralized finance). It's as easy as paying for pizza online.
Mastercard, in turn, continues to position itself as a bridge between traditional banks and new digital assets. Their vice president of blockchain, Raj Dhamodharan, says that the company is doing everything to simplify this transition to the world of Web3 and blockchain for ordinary users.
In short, it seems that the crypt has become one step closer to everyday life.
Do you think people will really massively switch to such methods of buying cryptocurrencies if everything can be done with one card?
#Mastercard #Chainlink #cryptocurrency #CryptoNewss #blockchain

In a major push toward mainstream crypto adoption, Chainlink has partnered with Mastercard to enable more than three billion cardholders to purchase cryptocurrencies directly onchain. The collaboration aims to simplify digital asset access for non-crypto-native users, offering a seamless fiat-to-crypto experience.

The integration is supported by a cohort of Web3 firms including Shift4 Payments, Swapper Finance, XSwap, and ZeroHash. ZeroHash will provide the critical onchain infrastructure and liquidity to facilitate fiat conversions into crypto, while Swapper Finance’s non-custodial, account-abstracted wallet will offer users a simplified and secure interface.

“This solution was built for everyone — not just crypto-natives or enthusiasts,” a Chainlink Labs spokesperson told Cointelegraph, highlighting the focus on accessibility and regulatory compliance.

The move is part of Mastercard’s broader digital asset strategy, which has gained momentum throughout 2024 and 2025. In April, the company teamed up with Kraken to launch crypto debit cards in Europe and the UK and joined forces with MetaMask to release a self-custody card. Mastercard also claims to have tokenized 30% of its 2024 transactions.

Rival Visa has similarly ramped up its crypto initiatives, partnering with Coinbase and investing in stablecoin infrastructure. The competition between payment giants is helping bridge the gap between traditional finance and Web3.

“There’s no doubt about it — people want to be able to easily connect to the digital assets ecosystem,” said Raj Dhamodharan, Mastercard’s EVP for blockchain and digital assets.

By streamlining fiat-to-crypto transactions for billions, the Chainlink-Mastercard partnership could mark a pivotal moment for retail crypto adoption.

$LINK #Mastercard

June 24, 2025 — In a landmark move for the cryptocurrency and financial sectors, Chainlink, a leading decentralized oracle network, has announced a strategic partnership with global payments giant Mastercard. This collaboration aims to bridge the gap between traditional finance (TradFi) and decentralized finance (DeFi), enabling over three billion Mastercard cardholders worldwide to purchase cryptocurrencies directly on blockchain networks through a secure fiat-to-crypto conversion service. The initiative, announced on June 24, 2025, marks a significant step toward mainstream adoption of digital assets and underscores both companies’ commitment to integrating blockchain technology with everyday financial systems.
• A Groundbreaking Collaboration
The partnership leverages Chainlink’s secure interoperability infrastructure and Mastercard’s global payments network to create a seamless, user-friendly experience for purchasing cryptocurrencies. By combining Mastercard’s trusted payment ecosystem with Chainlink’s oracle technology, the collaboration allows cardholders to buy digital assets directly on-chain without navigating complex centralized exchanges. This integration is poised to simplify crypto adoption for mainstream users, many of whom may lack prior exposure to Web3 technologies.
“This is exactly the type of convergence between traditional finance and decentralized finance that Chainlink was built to enable,” said Sergey Nazarov, co-founder of Chainlink. “By connecting Mastercard’s vast user base to on-chain trading environments, we’re unlocking a secure and innovative way to revolutionize on-chain commerce and drive broader adoption of crypto assets.”
Raj Dhamodharan, Mastercard’s executive vice president for Blockchain and Digital Assets, echoed this sentiment, stating, “There’s no doubt about it—people want to be able to easily connect to the digital assets ecosystem, and vice versa. We’re leveraging our proven expertise and global payments network to close the gap between on-chain commerce and off-chain transactions.
• How the Partnership Works
The collaboration integrates multiple Web3 entities to create a robust and compliant system for on-chain crypto purchases. Key players include:
- Shift4 Payments: Handles card processing, ensuring smooth and secure transactions when users swipe or tap their Mastercard.
- ZeroHash: Provides compliance and transaction infrastructure, managing fiat custody and crypto liquidity to facilitate seamless fiat-to-crypto conversions.
- Swapper Finance: A non-custodial decentralized application (dApp) powered by Chainlink, serving as the user-facing platform for initiating crypto purchases. The platform leverages account abstraction to simplify the user experience, making it accessible to both crypto enthusiasts and newcomers.
- XSwap and Uniswap: Execute decentralized token swaps, enabling users to purchase cryptocurrencies using liquidity from Uniswap’s decentralized exchange protocol.
Chainlink’s interoperability protocol plays a critical role by securely transmitting transaction data between Mastercard’s payment network and multiple blockchains. This ensures real-time price feeds and reliable data synchronization, allowing cardholders to buy cryptocurrencies with confidence and precision. The process is designed to be intuitive: users initiate a transaction through Swapper Finance, Shift4 processes the card payment, ZeroHash converts fiat to crypto in a compliant manner, and XSwap/Uniswap executes the token purchase on-chain.
• Implications for Crypto Adoption
The partnership has far-reaching implications for the cryptocurrency industry. By enabling Mastercard’s three billion cardholders to access decentralized exchanges directly, it removes longstanding barriers that have deterred mainstream users from engaging with blockchain-based financial services. The integration offers a secure and regulated pathway into the digital asset marketplace, aligning with Mastercard’s broader strategy to expand its presence in the crypto space.
Mastercard has been increasingly active in the cryptocurrency sector throughout 2024 and 2025. Recent initiatives include partnerships with Kraken to launch crypto debit cards in the UK and Europe, a collaboration with MetaMask for a self-custody crypto card, and the integration of stablecoins like PYUSD, USDC, USDG, and Fiserv’s FIUSD into its global network. The Chainlink partnership builds on these efforts, positioning Mastercard as a leader in bridging traditional and decentralized financial systems.
“This partnership is a critical step in bringing DeFi closer to real-world users,” said Nazarov. “The velocity and number of applications that can leverage this platform will exponentially increase, creating new opportunities for innovation in on-chain commerce.

• Market Impact and Chainlink’s Surge
Following the announcement, Chainlink’s native token, LINK, experienced a significant market response, surging approximately 14% to $13.37, according to CryptoSlate data. This rally reflects broader market enthusiasm for the partnership, as well as optimism in the crypto sector driven by external factors such as a tentative Israel-Iran ceasefire. The price increase underscores Chainlink’s growing relevance as a critical infrastructure provider for DeFi and its ability to facilitate high-profile partnerships with global financial institutions.
Mastercard’s stock also saw positive movement, climbing 2.06% to $553.54 on June 24, 2025, as investors reacted favorably to the company’s strategic push into digital assets. Analysts from Jefferies and Bernstein SocGen have highlighted Mastercard’s technological investments and partnerships as key drivers of its growth, despite some concerns about slowing cross-border travel.
• A Broader Vision for Blockchain Integration
The Chainlink-Mastercard partnership is part of a broader trend of traditional financial institutions embracing blockchain technology. In addition to its work with Chainlink, Mastercard announced a separate collaboration with Fiserv to integrate the FIUSD stablecoin into its payment products, further expanding stablecoin adoption for consumers and merchants. These efforts align with Mastercard’s Mastercard Move and Multi-Token Network initiatives, which aim to facilitate cross-border payments and digital asset transactions.
The collaboration also highlights the growing importance of stablecoins and decentralized exchanges in the global financial ecosystem. By supporting platforms like Uniswap and integrating regulated stablecoins, Mastercard is positioning itself at the forefront of the evolving payments landscape. “We’re excited to see Chainlink’s ability to bring this critical connection between the world of traditional payments and Mastercard’s user base directly to the next generation of on-chain decentralized exchange trading environments,” Nazarov added.

• Looking Ahead
As the partnership develops, Chainlink and Mastercard plan to expand their services to support a wider range of cryptocurrencies and potentially include additional blockchain-based functionalities. This could include enhanced DeFi services, such as lending or staking, as well as new payment solutions that further integrate digital assets into everyday commerce. The collaboration sets a precedent for how traditional financial institutions and blockchain networks can work together to create innovative, user-centric solutions.
Edward Woodford, CEO and co-founder of ZeroHash, emphasized the importance of compliance in this initiative, stating, “ZeroHash’s flexible crypto and stablecoin infrastructure powers seamless, compliant crypto-to-crypto swaps, enabling this groundbreaking integration.

The partnership between Chainlink and Mastercard represents a pivotal moment for the cryptocurrency industry, offering a scalable model for integrating blockchain technology with traditional payment systems. By making crypto purchases accessible to billions of users worldwide, the collaboration has the potential to transform personal finance and global commerce, paving the way for a more inclusive and decentralized financial future.
$LINK #Mastercard #Chainlink

Mastercard partners with Chainlink to "enable billions of cardholders to purchase crypto directly onchain."

#Mastercard #Chainlink