Stablecoins are going mainstream, Visa officially establishes a dedicated advisory team
As the stablecoin market size surpasses 300 billion USD, global payment giant Visa officially announces the establishment of the 'Global Stablecoins Advisory Practice' to assist banks, fintech companies, merchants, and large enterprises in evaluating, designing, and implementing stablecoin-related products and payment processes.
This advisory practice is part of Visa Consulting & Analytics (VCA) and focuses on strategic planning, education, market analysis, and technical implementation, indicating that stablecoins are no longer just experimental tools but have been incorporated into Visa's core business landscape.
Visa points out that while many traditional financial institutions have a high interest in stablecoins, they lack a clear path in terms of compliance, technical integration, and actual business models. The establishment of advisory services is aimed at filling this 'last mile'.
Advisory services are not just consulting but are built on existing infrastructure.
Unlike advisors in the market that simply provide strategic recommendations, Visa's stablecoin advisory business is built upon the actual infrastructure it has deployed over the years. Visa currently supports more than 130 stablecoin-linked card issuance programs in over 40 countries and has accumulated tens of billions of dollars in annual settlement volume on its network in $USDC.
The advisory services cover stablecoin educational courses, market trend research, use case and scale assessments, product launch strategies, and technical integration with existing payment systems.
Visa Consulting & Analytics Global Head Carl Rutstein stated that in the context of rapid digitization of payments and finance, developing clear and actionable stablecoin strategies has become key for financial institutions to maintain competitiveness.
Traditional finance is actively positioning itself, and stablecoins are becoming the new protagonists in payments.
Visa's move also reflects the shift in the entire industry's focus. Compared to the volatile price of Bitcoin, stablecoins are gradually becoming the mainstream tools for blockchain payments and settlements. This includes Stripe launching stablecoin accounts and cross-border settlement services, PayPal deepening the application of PayPal USD in content creators and platform ecosystems, and JPMorgan Chase continuing to expand the institutional settlement scenarios of JPM Coin, all of which indicate that 'on-chain dollars' are encroaching on traditional payment channels.
Further Reading
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YouTubers can now receive stablecoins! YT partners with PayPal to open up PYUSD payments; what is the biggest benefit?
JPMorgan Chase launches deposit tokens! JPM Coin lands on the Base chain, not only regulated but also able to earn interest.
Visa's advisory clients are mostly financial institutions that are actually evaluating the introduction of stablecoins. One of the largest credit unions in the United States, Navy Federal Credit Union, has stated that stablecoins have the potential to bring significant improvements in payment speed and cost, and they are assessing, with Visa's assistance, whether they can create real value for approximately 15 million members worldwide. Pathward and VyStar Credit Union have also noted that the advisory team provided actionable recommendations rather than staying at the conceptual level.
As regulations gradually become clearer, the growth potential of the stablecoin market is being repriced.
Another key factor in the rapid expansion of stablecoins is the decrease in regulatory uncertainty. The United States has officially passed the (GENIUS Act), establishing a federal-level framework for stablecoin issuance and regulation, providing clear compliance guidelines for banks and fintech companies. This has prompted previously cautious institutions to reassess the role of stablecoins in payments, settlements, and asset tokenization. Several investment institutions have also raised market expectations accordingly:
Citi predicts that under the baseline scenario, the stablecoin market size could reach $1.9 trillion by 2030, with an optimistic scenario even looking at $4 trillion.
Standard Chartered estimates that by 2028, the market size may grow to $2 trillion.
Visa's launch of advisory services at this time is equivalent to betting that stablecoins will occupy a core position in 'transactional currencies' for the long term.
With the rise of stablecoins, the role of Bitcoin is gradually diversifying.
The rapid popularization of stablecoins is also rewriting the narrative structure of crypto assets. Some functions originally hoped to be fulfilled by Bitcoin for payments and cross-border remittances are gradually being transferred to on-chain dollars. Investment institutions, including ARK Invest, have publicly adjusted their long-term forecasts, acknowledging that stablecoins are replacing Bitcoin in actual use cases for everyday payments and emerging markets.
Visa's launch of global stablecoin advisory services is a concrete manifestation of this transformation. When one of the world's largest payment networks begins systematically mentoring banks and businesses to deploy stablecoin strategies, it signifies that stablecoins are considered part of the next-generation payment infrastructure, rather than merely a byproduct of the crypto market.
'Stablecoins break through $300 billion, Visa lays out advisory services to seize the future of payments!' This article was first published in 'Crypto City'.
