In the fourth quarter of 2025, Yield Guild Games announced the official launch of its flagship product YGG Play Launchpad, which is not only the culmination of YGG's seven years of deep cultivation in the ecosystem but also marks a complete leap from the 'guild rental' model to a 'full-chain value capture platform' in Web3 gaming.
YGG Play Launchpad is not a traditional IDO platform; instead, it is a one-stop ecological hub that deeply integrates game discovery, task-driven growth, token airdrops, and community governance. Users only need to log in to the YGG Play official website to view all first-tier Web3 games that YGG has strategically invested in and incubated, including star projects like Parallel, Pixels, Big Time, and Illuvium. After entering the game page, the system will automatically generate a personalized task chain: beginner tutorials, daily check-ins, social fission, on-chain achievements, etc. Completing tasks allows users to directly receive the native token rewards of the corresponding game on the Launchpad page without having to purchase NFTs or pay high gas fees.
This design essentially reconstructs the user acquisition and early liquidity logic of Web3 games. In the past, high-quality games often had to rely on centralized traffic platforms due to cold start difficulties; now, YGG, with the world's largest player guild network (over 3 million active wallets) and the SubDAO system, directly delivers precise users to project parties, while allowing players to accumulate tokens before the TGE simply by 'playing games', truly achieving a 'Play-to-Invest' closed loop.
For project parties, integrating with YGG Play Launchpad means securing strategic investments from the YGG treasury, community operation support from SubDAO, and most importantly, the 'task is mining' growth flywheel. The first eight games launched on the Launchpad have all announced that they will reserve 5%-12% of the total token supply for YGG task participants, which is significantly higher than traditional IGO distribution ratios.
At the same time, the YGG token economic model has undergone a historic upgrade: 20% of all game tokens issued through the Launchpad will automatically enter the YGG treasury for $YGG buybacks and burns; a small amount of Gas fees consumed by players in tasks will also have 50% converted into $YGG staking rewards. This means YGG has evolved from a single NFT rental guild into a 'super router' covering the entire value chain of the Web3 gaming industry.
When players, game developers, and holders of $YGG are fully aligned in incentives, a sustainable GameFi ecosystem worth hundreds of billions has already taken shape.
