Canary Capital is doubling down on its niche-crypto strategy, this time turning its attention to one of the internet’s more playful corners. The firm has officially filed to launch a new exchange-traded fund (ETF) tied to MOG Coin — a cat-inspired memecoin that draws its personality and momentum from TikTok culture.
The proposed Canary MOG ETF would hold MOG directly, giving investors a simple way to gain exposure to the token’s price without needing to buy or store it themselves. As with other single-asset crypto ETFs, the fund is designed to track the token’s performance minus operating costs.
A Tiny Token With Big Personality
MOG isn’t exactly a heavyweight in the crypto charts. Currently ranked around 339th by market capitalization, it sits at roughly $170 million — far outside the major-cap realm dominated by Bitcoin, Ether, and even larger memecoins like Dogecoin. The token has also taken a beating over the past year, falling more than 78% as the broader memecoin market cooled.
But what MOG lacks in market size, it makes up for in cultural flair. Canary’s filing describes the token as part memecoin, part “cultural statement” — a nod to its origins in the “Mog” meme and a community that treats it as a blend of digital collectible, identity badge, and inside joke.
With its hyper-online aesthetic and cat-centric humor, MOG sits squarely in the world where crypto speculation meets internet culture.
A Pattern Emerges
This isn’t Canary Capital’s first foray into unconventional crypto products. The firm has made headlines with recent ETF filings for Litecoin and HBAR, signaling a strategy focused on expanding beyond the usual Bitcoin and Ether offerings.
By targeting smaller, community-driven tokens like MOG, Canary is positioning itself as a provider for the corners of the crypto market that traditional issuers tend to overlook.
Whether regulators approve the ETF — and whether investors actually want exposure to a TikTok-flavored cat coin — remains to be seen. But one thing is clear: Canary Capital is carving out its own lane, and it’s not afraid to lean into the quirky side of crypto.
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