I have always felt that to truly understand the value of YGG, one must detach oneself from the traditional idea of 'guilds.' Otherwise, you will be trapped by the impressions left by the previous round of P2E, thinking that YGG is an organization that relies on NFTs and reward pools to operate. That understanding is completely insufficient, because YGG's current path is no longer about 'managing players,' but about 'reconstructing the identity structure of players in the Web3 world.' What it does is far deeper and more long-term than what is visible on the surface.
This is not a small-scale structural shift, but a real transition of the 'source of player value' from rewards to 'the behavior itself.' When you focus on behavior, the entire logic of the world changes. You no longer ask, 'How much money can this game make me?' but start asking, 'Will my participation accumulate long-term value?' What YGG is building is to make player behavior 'cumulative,' so that player value is not consumed by the 'single game economy' and is not influenced by market sentiment.
This is why it was able to grow even larger after the last round of the P2E crash. Because it does not depend on past structures, but finds a deeper, cross-game, and long-term model.
Let me start with YGG's organizational structure. The initial DAO was very simple, mixing community, assets, and governance together. However, this structure cannot scale in a multi-game environment. Different games have different economic cycles, different player habits, and different strategies. Any guild that relies on centralized management will lose control as the number of games increases. The most critical evolution of YGG is breaking down the 'big guild' into 'main DAO + regional subDAOs.' This is not just a structural layering, but a layering of identity.
The main DAO is responsible for routes, protocols, and visions; the subDAO is responsible for specific games and player operations in specific regions. This layered structure prevents players from being forced to participate in a highly centralized structure, allowing them to accumulate contributions and reputation within their own subDAO while still connecting to a larger network. You can imagine it like a tree, where the roots are in the main DAO, the branches are the subDAOs, and each player is essentially a new node that continually grows on this tree.
This structure signifies something very important:
Player identities can flow between multiple subDAOs, but player records will not disappear.
This is completely different from traditional guilds. Traditional guilds rely on a single game, and if that game dies, the guild dies too; but YGG has turned the guild into a 'network model,' where games are just one of the nodes in the network. This is the structural advantage.
Next comes the most critical turning point for YGG: combining task and behavior records, allowing players to accumulate value through actions rather than relying on reward pools.
Scholarships were very successful in the early stages, but essentially they are 'borrowing assets for a share,' where players' motivations rely on rewards rather than actions themselves. This model cannot be sustained for long and will be dragged down by the economic model. YGG's current route is clearly not to continue revolving around reward pools, but around 'player behavior proof.' That is, every action of the player will become an on-chain trace, gradually accumulating into their on-chain resume.
It is this point that allows YGG to upgrade from a 'reward-driven structure' to an 'identity-driven structure.' Players do not stay because of the rewards, but because of their identity; what remains is not the wallet balance, but the behavior records.
YGG's Guild Advancement Program embodies this logic. Players participate in tasks, complete challenges, engage in activities, assist newcomers, and contribute to the community; each action can be converted into on-chain proof. These proofs are not NFTs, not tokens, but a type of non-tradable, non-falsifiable on-chain certificate. Only the player themselves can hold it, and only they can prove it.
This is a very strong identity structure. It allows players to generate long-term accumulation without relying on rewards, and it also enables game teams to find real players without being blind. Since players' actions are recorded on-chain, it is easy to tell who is a real player and who is an airdrop farmer.
You should understand a little by now:
YGG's true goal is not to distribute rewards but to turn players into 'on-chain identifiable individuals.'
This is the infrastructure that all Web3 games need most in the future, as without an identity system, there can be no sustainable ecosystem.
Looking deeper into YGG's task system, you will find it is not just about issuing tasks, but establishing a system where 'action equals contribution, contribution equals value.' Traditional game tasks allow players to obtain in-game items, while YGG tasks allow players to earn their future on-chain reputation. The essence of both is completely different.
Players do tasks not to 'earn' but to 'grow.' This may sound like an abstract statement, but in the on-chain world, such growth can be verified. What you have done, how much time you have invested in what games, how much activity you have contributed in which subDAOs, and where you have received recognition, all of these will become the foundation of future value.
If the future Web3 game world matures further, there will definitely be many games relying on player resumes to filter users, qualify for airdrops, obtain testing qualifications, secure governance seats, and even gain profit-generating roles. At that time, players' on-chain behavior records will be more valuable than any single game's economic rewards.
This is the 'player infrastructure' that YGG aims to establish.
YGG Play is a very important layer that makes it easy for players to enter the Web3 experience, allowing tasks, progress, and achievements to be unified and recorded. Instead of forcing players to switch back and forth between dozens of games and tools, it serves as the 'entry layer' of the Web3 player world. You can think of it as a starting machine for player growth.
In YGG Play, when players complete tasks, they will receive behavior records, and participating in activities will accumulate their resumes, without needing to understand complex wallet logic or have a comprehensive understanding of different game mechanics. It reduces the psychological cost of players entering Web3 games while expanding the verifiability of player behavior.
This system clarifies what 'real players' are. When a player is active in multiple games, completes tasks, and participates in community activities, on-chain records will prove everything, rather than a single airdrop event determining their identity.
As I continue to focus on YGG's economic model, I find it completely optimizes around 'behavioral value' rather than 'feeding rewards.' Rewards can only maintain short-term momentum, but behavioral accumulation can sustain the long-term vitality of the ecosystem.
YGG tokens have the opportunity to become a 'player behavior incentive layer' in the future. Task systems, reputation systems, governance structures of subDAOs, and cross-game collaboration mechanisms may all integrate with the tokens. This integration is not for speculation but to empower the network to reward sustained contributors rather than short-term participants.
Even after the Guild Protocol matures in the future, any game team can write player tasks, behavior verification, and reputation management into a protocol-level tool. In this way, players' behaviors will not be locked into a single game but will become a universal asset across the entire chain game world. Player value can flow freely between different games.
Once this structure is established, the Web3 game world will have a healthier cycle. Outstanding players become more valuable, active players find it easier to seize opportunities, and those who genuinely invest can obtain long-term identities on-chain instead of having their fate determined by market trends.
This is the core of YGG:
It is not a game guild, but rather an infrastructure for player value.
When I reassemble all the structures, my conclusion becomes increasingly certain. YGG's ecosystem is not for a specific game, nor for market trends, but to enable players to have 'on-chain identities.' Player identity is the most lacking yet most important infrastructure in Web3, and YGG is the earliest practitioner, with the largest scale and widest distribution of player identity networks.
While everyone else is discussing 'which game will be popular,' YGG is discussing 'who is a player, how the value of players is defined, recorded, and utilized.' This is not just a higher perspective, but a deeper dimension.
The future chain game world cannot rely on reward pools for survival; it must rely on player identities, player relationships, and player values. What YGG does is to build this layer in advance. When games truly need players, they will not start from scratch but will directly connect to YGG's network. When the industry enters the next cycle, validated player value will become a core asset rather than a gimmick.
YGG is one of the few projects that truly focuses on building infrastructure from a 'player-centric' perspective, not relying on short-term markets or single games, but rather on structure. Structure is more stable than narrative, more enduring than rewards, and less easily destroyed than market emotions.
This is why YGG can continue to grow even after the P2E collapse. It did not die in the old era because its path was never meant for the old era.
It belongs to the future.
