Is it actually going after the same cake as Galxe? I’ve been helping a few projects check out different promo channels lately, and honestly there are so many task platforms in Web3 that it kinda gets ridiculous sometimes. You’ve got the old players like Galxe and Layer3, then all these new ones popping up everywhere, and now YGG Play has officially jumped in too. A lot of people see it and instantly go, isn’t this just another Zealy? After digging into a few platforms last week and running tests, I started feeling like YGG Play might not be trying to fight for that same slice.
Galxe or Zealy basically run on one core logic: “traffic.” These are open platforms with strong tool vibes. Project A comes in and runs airdrop tasks, Project B posts social media follow tasks, and the whole point is to gather as many “projects” and “arbitrageurs” as possible in one place. That’s their game.
But the core logic of YGG Play, at least how I see it, is more about “community” and “conversion.”
You kinda have to remember where YGG comes from. It’s the biggest gaming guild network in the world. YGG Play isn’t starting from zero. It has the main YGG DAO behind it, plus SubDAOs around the world like YGG SEA and YGG Japan. These SubDAOs already have real, vetted “gamers” and “guild leaders” from the last cycle.
So when a game project looks to partner with YGG Play, what they want isn’t just “100,000 addresses clicking buttons.” What they care about is whether YGG Play can actually activate those “high-quality players.”
That’s really YGG Play’s biggest edge. It’s not just a tool. It’s this mix of “channel + community.” With the YGG brand and the execution strength of all the SubDAOs, they can theoretically give projects a more precise audience and a higher conversion rate. Like, a Japanese RPG pushing a campaign through YGG Japan will almost definitely perform better than throwing it randomly onto Galxe.
But this advantage comes with its own issues too.
YGG as a brand left a huge mark in the last P2E wave. I’ve talked to a few indie game devs, and their first reaction when they hear “guild” is still kinda hesitant. They’re scared their game might get flooded by “gold farming studios.” What YGG Play is trying to do now is shift that whole impression.
They have to prove to solid game teams that YGG Play brings more than just “gold farmers.” It needs to bring “early core players” — the players and advocates who actually care.
This is also why YGG Play keeps pushing the GAP (Guild Advancement Program) reputation system. It’s trying to “tag” and “filter” players so the platform doesn’t just become a magnet for grinding.
So right now, YGG Play and Galxe are basically competing in different lanes. Galxe is playing the broad traffic game, casting a wide net, while YGG Play is trying to build a more refined, curated player community.
For me, the ceiling for YGG Play really depends on how well it can shake off the old P2E label and still make good use of the guild network’s organizational strength. If it manages to convince those “non-P2E,” actually fun games to jump in, then it wins. If it ends up attracting only “pay-to-earn” projects, then it might just be repeating the same story from the last cycle but on a new platform.
