The platform centralizes streaming in Square: opportunities, tools, and the roadmap to not lose audience or revenue.
Binance has just announced that Binance Live will be discontinued and that all livestreaming features will be integrated into Binance Square before the end of the year. The transition involves the definitive closure of the Live website and app on December 31, 2025, and early access to Square Live for active creators on Binance Live.
This news is not just a simple product move: it is an invitation to reposition the entire ecosystem of creators within Binance's main social platform.
Why is it relevant for creators?
The migration consolidates two critical advantages: centralized audience and integrated tools.
So far, creators have fragmented their content between Live and Square; the merger means greater visibility within Binance's institutional feed, consolidated metrics, and potentially a richer monetization offer.
Additionally, Binance announced automatic access mechanisms for streamers who meet minimum requirements before the deadline, reducing friction in migration.
This turns Square into the new live content hub of the platform.
Calendar and immediate practical measures (what to do today)
Key date: Binance Live will cease operations on 2025-12-31 23:59 (UTC). Plan your campaigns and events to avoid audience loss or expired vouchers.
Early access: streamers who stream at least once on Binance Live between the announcement date and 2025-11-30 will receive automatic access to Square Live on 2025-12-01. If you are a creator, schedule a validation stream now.
Technical checklist (priority): export follower lists and metrics, download pending vouchers/points, review monetization agreements, and prepare promotional material directing your audience to your Square profile.
What changes in the experience and what tools could we see?
Based on how Binance has been integrating video into Square (previous launches of Live Trading and interaction tools), we can expect: real-time chat integration, consolidated super-reactions/gifts, on-platform metrics (retention, minutes viewed), and features to trade or follow pairs live from the same stream.
This opens the door to hybrid formats: live market analysis + direct links to products, integrated AMAs with reward management and signing events.
The key for the creator will be adapting long and segmented content to fast and interactive consumption formats within Square.
Monetization and content strategy (how not to lose revenue)
Validate vouchers and points: everything not claimed in Live expires at closing. Communicate it to your community now.
Relaunch plan in Square: announce a 're-premiere series' (3-5 streams with strong themes at fixed times) to capture migrating followers. Use cross-posting on Telegram, X, Instagram.
New ways to monetize: explore educational bundles (one-time payment), exclusive subscription content, and direct sponsorship with projects seeking visibility in Square Live (paid AMAs, reviews). With integration, brands will be willing to pay for clearer in-app inventories.
KPI to follow: minutes per viewer, conversion rate to follower, revenue per gift, retention at minute 5 and 15.
Technical playbook for the first month in Square Live (step-by-step guide)
Verify your Square account and link KYC data if applicable.
Upload optimized scenes and overlays for Square (minimum 1280×720, 30–60 fps).
Schedule 3 'welcome' streams with appropriate SEO titles.
Create clear CTAs (subscribe, save, join the group) and a pin with the content calendar.
Monitor analytics in real-time and adjust schedules according to retention.
Risks and things to watch out for
Loss of audience due to friction: do not assume that all your followers will migrate automatically; activate external campaigns.
Changes in gift and commission policies: review Square Live T&Cs — they may vary from Live.
Internal competition: Square will concentrate creators; the algorithm will prioritize consistency and retention. Quality and regularity will be key differentiators.
Conclusion: your key opportunity
The integration of Binance Live within Square is a strategic window: if you migrate quickly, validate formats and offer clear value (education, live trading, analysis, AMAs), you can capture both the historical audience of Live and new users from the Square ecosystem.
Act now: export what is necessary, schedule validation streams, and design a relaunch series.
Are you excited about the arrival of livestreams to Square?
What video features would you like to see?
Tell Binance in the comments!