according to the materials of the site - By Tokenist

on October 7, 2025, shares of PayPal Holdings, Inc. (NASDAQ:PYPL) significantly rose, climbing approximately 4–6% at the beginning of trading after the announcement of an innovative advertising platform specifically designed for small businesses. The payment giant introduced PayPal Ads Manager — a free tool that allows millions of small companies to monetize the existing traffic of their stores by placing relevant ads on their websites. This strategic move allows PayPal to capture a share of the profitable retail media advertising market while simultaneously providing its merchant partners with a completely new source of revenue. This immediately generated enthusiasm among investors and led to an increase in the share price from the previous close of $71.29 to more than $74 during intraday trading.

The recently announced PayPal Ads Manager represents a revolutionary approach to democratizing access to the multibillion-dollar retail media advertising industry, traditionally dominated by large enterprises. The platform allows tens of millions of small businesses using PayPal to create their own retail media networks with no upfront costs and minimal obligations, eliminating traditional barriers that have prevented small family stores from generating advertising revenue. Sellers can integrate the service using a software development kit in just a few minutes and choose advertising preferences, with funds deposited directly into their PayPal accounts.

The PayPal platform leverages the company's 25 years of experience in payments and its own transaction data to help advertisers reach consumers based on actual buying behavior rather than browsing history. This data-driven approach allows for more relevant advertising, providing small businesses with a passive source of income that diversifies their revenue beyond traditional product sales. The Ads Manager easily integrates with the existing PayPal seller portal, giving business owners centralized control over advertising effectiveness through a single dashboard, and can be combined with the PayPal Storefront Ads solution to manage cross-channel campaigns.

According to Mark Greeter, Senior Vice President and CEO of PayPal Ads, the platform enables small businesses to compete using the same advertising model that drives the growth of large corporations, while simultaneously creating valuable advertising inventory for brands. The service is set to launch in early 2026, first in the U.S., then in the U.K. and Germany. The service targets markets with a developed small business ecosystem and established digital payment adoption for maximum impact and adoption rates.

As of 11:23 AM Eastern Time on October 7, 2025, shares of PayPal Holdings were trading at $74.18, up $2.89, or 4.05%, from the previous closing price of $71.29. Shares opened at $74.07 and traded in a range of $73.06 to $75.68 during the day. Trading volume reached 14.63 million shares compared to an average volume of 11.9 million. The positive market reaction reflected investor enthusiasm regarding PayPal's strategic expansion into the advertising sector and the potential for creating a new high-margin revenue source.

PayPal's current market capitalization is approximately $72 billion, with a trailing P/E ratio of 16.14 and a forward P/E ratio of 11.89, indicating reasonable valuation relative to expected earnings. The company's financial metrics remain stable: a profit margin of 14.49%, return on equity of 22.92%, and a twelve-month revenue of $32.29 billion. Analysts have set an average target price for the stock at $82.80, with forecasts ranging from a low of $62.00 to a high of $120.00, indicating potential upside from current levels. Despite the positive momentum from today's announcement, PYPL has faced challenges for an extended period: year-to-date, it has declined -11.69% compared to a 14.30% rise in the S&P 500, and over five years, it has decreased -61.27% compared to a 96.61% increase in the S&P 500. The company’s upcoming earnings release is scheduled for October 28, 2025. Investors will be watching for further news on the launch of Ads Manager and its potential impact on future revenue growth. The stock's beta of 1.45 indicates higher volatility compared to the broader market, suggesting that positive factors, such as today's announcement, could trigger significant price fluctuations for both long-term investors and active traders.

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