A OnePay, a fintech predominantly controlled by Walmart, will launch this year the trading and custody of cryptocurrencies directly in its mobile application. Through a partnership with the startup Zerohash, users will be able to buy, sell, and store Bitcoin and Ethereum. It will also be possible to convert these digital assets into cash to pay for purchases in stores or settle OnePay card bills.

The move marks a strategic step to bring Walmart closer to the crypto universe and compete with fintechs and apps like PayPal, Venmo, and Cash App. OnePay was created in 2021 as a financial "super app" (in a joint venture between Walmart and Ribbit Capital) and already offers digital accounts, cards, and other services. With the adoption of cryptocurrencies, the company can quickly mobilize millions of users, given Walmart's scale in physical and digital retail.