World Liberty Financial was founded in October 2024, with former President Trump serving as honorary co-founder, and all three of his sons are co-founders as well. The company created 100 billion WLFI cryptocurrency and privately sold 25 billion at a price of 550 million dollars.
On September 1, 2025, WLFI officially began trading, reaching a peak price of 0.3999 dollars within ten minutes, and falling to 0.2336 dollars after 24 hours, a decline of 25%. As of September 2, WLFI has cumulatively fallen 6.54% in the past 24 hours, with the latest price at 0.2243 dollars.
Before WLFI, Trump had released the "meme coin" $TRUMP in early 2025, making a profit of 350 million dollars, and his wife Melania also issued the "Melania coin". #特朗普家族币