@The Notcoin Official from 'mission gameplay' to 'rights clearing network' transformation turning point
Products and Mechanisms
@The Notcoin Official can be seen as middleware for 'interactive vouchers → rights clearing': the entry side reduces operational costs through Telegram/MiniApp; the middle platform uses task maps and weighting engines to convert 'check-in/share/in-store/offline points' into measurable points; the underlying layer completes the evidence storage and clearing interface (coupons, tickets, whitelists, membership rights) with on-chain certificates. The difference lies in standardizing 'actions' into externally redeemable rights, avoiding the disputes and gray areas of traditional coupon issuance systems.
Economic and Ecological Position
The platform captures value at the conversion point from 'points → rights', with the supply side being the task inventory of brands/creators and the demand side being user attention and leisure time. As industry templates (catering, cultural tourism, ticketing, offline activities) are reused, the price range of points—orders will be anchored by redeemable value, and the volatility of points and information noise will significantly converge.
Indicators and Validation
It is recommended to focus operational analysis on the interaction of three curves: ① task completion rate → redemption rate → repurchase rate, observing time lag and elasticity; ② anti-witch removal efficiency (high-frequency removal without affecting actual redemptions); ③ template reuse rate and secondary delivery rate (B-side reinvestment indicates predictable cash flow). When 'points cost/new orders' stabilizes and declines while reinvestment rate increases, it indicates that @The Notcoin Official is no longer a one-time highlight, but a reusable business pipeline.
Case Study
A chain fitness center designed 'first store check-in + class appointment + referrals' as a three-level weighted task, automatically unlocking 'personal trainer experience vouchers' upon reaching point standards. Four weeks later they observed: the time lag from points → redemption decreased from 4.7 days to 2.0 days; the repurchase interval for new customers shortened by 23%; the secondary delivery budget increased by 35%. The key lies in using a unified accounting of 'tasks → rights → accounting', avoiding manual retrospective reviews.