NOT Series (Thirty-Seven): The Traffic Engine of the TON Ecosystem
Since the launch of Notcoin, the TON ecosystem has been like a powerful engine, with traffic continuously pouring in. As a built-in blockchain platform within Telegram, TON originally relied on a massive user base of 900 million, but the emergence of Notcoin truly ignited the spark. Through the Tap-to-Earn gameplay, it has directed tens of millions of ordinary users onto the chain. By 2025, the daily active addresses on TON have surpassed one million, a significant portion of which is attributed to the traffic-driving effect of Notcoin. Players earn $NOT tokens in the game, naturally coming into contact with TON's wallet and trading features, transforming TON from a technical platform into a mainstream entertainment gateway.
Notcoin not only brings users but also directly drives the growth of TON's TVL. After the game launched, TON's total locked value fell from its peak in 2024 but rebounded to over $1 billion by 2025, with Notcoin contributing at least 30% of the increase. When players exchange tokens, participate in staking, and engage in ecosystem tasks, funds are injected, creating a virtuous cycle. At the same time, Notcoin has inspired more developers to join TON, giving rise to follow-up projects like Hamster Kombat, further enriching the ecosystem and attracting the attention of investment institutions.
In terms of traffic conversion, Notcoin’s community mechanism has played a crucial role. Discussions in Telegram groups and on the X platform have transformed users from game players into loyal TON users, with many beginning to explore DeFi, NFTs, and mini-apps. Data from 2025 shows that 40% of Notcoin users will continue to try other applications on TON, which is twice the conversion rate of other blockchains. Its social viral logic allows friends to invite each other, becoming a key engine for TON's expansion beyond its original circle.
Of course, challenges exist, such as traffic fluctuations and intensified competition, but Notcoin maintains its stickiness through continuous updates to gameplay, such as the Explore-to-Earn model. Overall, it is not only the traffic driver for TON but also reshaping the growth path of the entire Web3, turning blockchain from an elite toy into a tool for the masses.
