While most Web3 projects still reject the public with 'complex operations', Notcoin (NOT) has broken down the value of Web3 into 'behavior puzzles'—it does not require users to complete entire tasks, but allows users to earn a 'NOT behavior puzzle' with every lightweight social interaction in Telegram, whether it’s 'group chat interaction, friend sharing, or channel exploration'. After collecting different themed puzzles, users can synthesize NOT tokens or ecological rights through the Web3 'synthesis machine'. This design of 'collecting puzzles for fun and synthesizing for rewards' not only allows $NOT to attract 50 million users and 2.8 million on-chain holders, but also transforms the TON ecosystem from a 'technical black box' into a 'puzzle game that the public can explore', becoming the experiential key for ordinary people to enter Web3.
1. Creativity: Fragmented accumulation of behavior puzzle pieces creates a sense of 'exploration' in social interactions.
The creativity of NOT lies in breaking the inertia of 'Web3 rewards = complete task rewards', using 'fragmented puzzles' to lower participation thresholds, allowing users to naturally acquire value through 'collecting puzzles and completing themes' in their explorations. The profit path of traditional Web3 projects is 'linear'—users must follow steps to complete the entire process; missing even one step means no reward; however, NOT's profit path is 'puzzle-like':
• Basic Puzzle: Click the token pop-up once in any unrelated group chat to receive a 'Starlight Puzzle'; log into Telegram daily to check NOT updates and receive a 'Daily Puzzle'; individual basic puzzles can be directly exchanged for a small amount of $NOT;
• Social Puzzle: Forward task cards to 1 friend, and both parties receive a 'Connection Puzzle' after the friend clicks; invite a friend to complete their first on-chain operation to receive a 'Partner Puzzle'; social puzzles need to be combined in pairs for redemption, with a 50% higher profit than basic puzzles;
• Ecological Puzzle: Read 1 project introduction in a TON project channel to earn an 'Exploration Puzzle'; participate in 1 lightweight project vote (such as 'which NFT design do you like') to earn a 'Co-creation Puzzle'; collecting 3 ecological puzzles can synthesize an 'Ecological Gift Pack', which includes $NOT + qualification for new project testing.
These puzzles have 'thematic categories' (such as 'community activity theme', 'ecological exploration theme'), and users can check their progress in the 'Puzzle Album' in Telegram, assembling themed sets like stamp collecting— for example, collecting the 'Starlight + Daily + Connection' 3 pieces can synthesize a 'Community Newbie Gift Pack', redeeming for 1.5 NOT; collecting the 'Exploration + Co-creation + Partner' 3 pieces can synthesize an 'Ecological Expert Gift Pack', redeeming for 3 NOT + exclusive emoji pack. This design encourages 92% of the 'non-crypto native groups' among 50 million users to actively explore: a student collects 'Starlight Puzzles' during breaks, while on weekends exchanges the gathered 'Community Newbie Gift Pack' for NOT to buy milk tea; a mother helps a friend forward tasks in a maternity group, earning a 'Connection Puzzle' and 'Partner Puzzle' to synthesize a gift pack, gaining money for her child's formula. As of August 2025, NOT has issued over 1.05 billion 'behavior puzzles', synthesizing over 880 million $NOT, with 91% of the puzzles coming from 'fragmented lightweight social interactions', completely eliminating the barrier of 'needing complete time and coherent operations' in Web3.
2. Professionalism: Dynamic synthesis of puzzle value gives each puzzle piece 'weight'.
The professionalism of NOT is reflected in the fact that 'behavior puzzles' are not 'randomly distributed fragments', but are based on a technical model and ecological collaboration, ensuring that each puzzle piece has real support for its value, and the synthesis process is transparent and controllable. On a technical level, NOT developed the 'Social Behavior Puzzle Value Synthesis System'—this system acts like a 'puzzle value calibrator', adjusting the synthesis weight based on the 'ecological contribution' of the behavior behind the puzzle:
• If the 'Starlight Puzzle' comes from a compliant TON project group and the user has more than 3 genuine messages in the group that day (not spam), the value of each puzzle piece will be doubled when combined;
• If the friend corresponding to the 'Partner Puzzle' has accumulated more than 10 puzzle pieces within 30 days (highly active user), the synthesis of that puzzle will additionally add a 'viral bonus', doubling the gift pack's profits.
• If the 'Co-creation Puzzle' is involved in a compliant vote for a newly launched DeFi project on TON, the synthesis value of the puzzle increases by 3.5 times, and the synthesis gift pack can additionally receive project token airdrops.
This system allows 90% of the 2.8 million on-chain holders to clearly know 'how to accumulate puzzles for more cost-effective synthesis'; the average daily number of puzzles acquired by users has increased from 1.5 pieces to 4 pieces. Ecological collaboration also creates a closed loop for puzzle value: in terms of token economy, NOT splits 22% of the ecological incentive pool into 'Basic Puzzle Synthesis Pool' and 'Ecological Supply Pool'—the Basic Synthesis Pool guarantees the baseline value of a single puzzle piece, while the Supply Pool is injected by 'puzzle traffic purchases' from TON ecological projects (for example, if an NFT project wants to attract 'ecological puzzle' users, it needs to pay NOT to the supply pool; when users synthesize with related puzzles of that project, they can receive an additional 20% NOT reward). So far, over 780 TON ecological projects have injected over $910 million NOT into the Supply Pool, forming a virtuous cycle of 'social gain puzzles → puzzles synthesize NOT → ecological use of puzzles for customer acquisition → NOT appreciation', avoiding 'puzzle oversupply leading to degradation of synthesis value'.
3. Relevance: Aligning with the trend of 'lightweight exploration', enabling synthesized rewards to land in real life.
The core demand of the current Web3 industry is to 'allow users to explore value in a low-pressure, lightweight manner'—NOT's 'behavior puzzles' precisely meet this trend: users do not need to learn professional knowledge, do not need to invest a lot of time, and can easily explore Web3 by casually collecting puzzles in their daily social interactions. For users, the NOT synthesized from puzzles is not only 'easy to come by' but also 'practically usable': it can be cashed out at any time on top exchanges like Binance and OKX (61% of the supply is circulating on-chain, with DEX transaction volume exceeding $1 billion), and can also be used for 'scenario-based consumption' in global emerging markets—Southeast Asian users use $NOT to buy street food, African users recharge mobile phone bills, and Latin American users offset supermarket shopping expenses, making the 'money earned from collecting puzzles' truly serve daily life.
For the industry, NOT's 'behavior puzzles' are the 'lightweight experience key' to popularizing Web3: on one hand, it relies on Telegram's traffic base of over 700 million monthly active users, planning to cover 300 million new users through the 'puzzle system' in the next year—these users are mostly 'groups that like fragmented exploration and dislike complex operations' (such as students and retirees), making them highly receptive to the model of 'collecting puzzles for synthesis rewards', which is the core increment for the popularization of Web3; on the other hand, NOT collaborates with Binance on the 'Compliant Puzzle Program'—after users complete simple KYC, the probability of obtaining high-value puzzles (such as 'Partner Puzzle' and 'Co-creation Puzzle') increases by 75%, while the system eliminates over 8.2 million bot accounts' false puzzle activities to ensure ecological health. The recently launched 'Puzzle Synthesis Challenge' also offers a reward of $150,000 in $NOT, encouraging users to collect puzzles through compliant social actions (genuine clicks, effective shares). The event attracted over 25 million participants within 7 days, confirming the market potential of 'lightweight Web3'.
From 'a casual click' in Telegram to the synthesizable 'behavior puzzles', and then to the tangible NOT rewards in daily life, NOT's innovation is not about creating 'more complex technology', but about making Web3 'explorable, easy to participate in, and pressure-free'. It uses 'puzzles' to create value from social behaviors, employs a 'synthesis machine' to turn fragments into rewards, and utilizes an 'ecological closed loop' to ensure sustainable exploration. For participants concerned about the future of the crypto industry, $NOT is not only the core token of the TON ecosystem but also a lightweight benchmark for the 'popularization of Web3'—when ordinary people can easily explore Web3 by collecting puzzles, the inclusivity of Web3 truly transforms from a concept into a daily experience that everyone can enjoy.
