While most Web3 projects still rely on 'staking, locking, and referral rewards' to set thresholds, Notcoin (NOT) has introduced a new logic of 'energy conversion' — no need to register a wallet, no need to remember private keys. Just by posting a real interaction in a Telegram group, helping a friend answer a question, or bookmarking a piece of TON project information, users can accumulate 'NOT group chat energy'. Activating energy in 3 steps allows them to redeem NOT. This model of 'social behavior = energy = profit' has attracted 50 million users and 2.8 million on-chain holders, transforming the TON ecosystem from a 'niche tech circle' to a 'universal energy exchange space', paving a new path for Web3 popularization.
1. 'Energy Exchange' Activated in 3 Steps, Even Novices Can Easily Engage
$NOT's most innovative aspect is turning Web3 profits into 'accumulated and activatable energy', with no complex operations involved, as simple as accumulating points to redeem gifts:
• Step One: Earn Energy at Zero Cost: Post a non-spam message (like 'share today's energy redemption insights') in the $NOT cooperative community to earn 10 points of 'basic energy'; privately message to help a friend with 'how to check energy progress' to earn 20 points of 'mutual aid energy'; bookmark a practical update in the TON project channel (like 'NFT mint time reminder') to earn 30 points of 'ecological energy'. All energy is synchronously updated to the Telegram 'NOT Energy Library', no manual collection needed.
• Step Two: Energy Combination Activation: Energy is not redeemed directly but must be activated according to the 'combination formula' — 100 points of basic energy can activate the 'basic package' (redeem 0.3 NOT), 80 points of mutual aid energy + 50 points of basic energy can activate the 'social package' (redeem 0.8 NOT), and 60 points of ecological energy + 40 points of mutual aid energy can activate the 'ecological package' (redeem 1.2 $NOT). The system automatically prompts 'how much more energy is needed to activate a higher value package' during the combination process, avoiding blind accumulation.
• Step Three: Redemption is Instant: After activating the energy package, clicking 'redeem $NOT' directly redirects to the TON light wallet, and with a speed of over 1000 TPS on the TON chain, funds arrive faster than posting on social media, with a 99.9% success rate; inviting 2 people to team up to activate energy allows the whole team to earn an extra 25% on each redemption, completely bidding farewell to the 'inefficiency of solo energy accumulation'.
This method has encouraged 94% of 'crypto novices' to give it a try: a mother in Shenzhen earns mutual aid energy by answering questions in a parenting group and activates a 'social package' on weekends to redeem NOT for picture books; a student in Bangkok collects project information in a gaming group to earn ecological energy, making an extra $200 a month through the 'ecological package'. By August 2025, users have accumulated over 1.6 billion 'group chat energy', activating and redeeming over 1.15 billion NOT, with 97% of the energy coming from 'light social interactions within 3 minutes'.
2. Hard Core Support: Every Point of Energy Has Value, No Depreciation
Do not think that 'energy exchange' is just a gimmick; $NOT relies on 'dynamic energy valuation model + ecological backing' to ensure that every point of energy has real value support:
• Dynamic Energy Valuation: The system will adjust the exchange ratio based on 'the behavioral value behind the energy' — when a message sent in the TON compliant project group sparks discussions among 5 or more people (boosting community activity), the single point value of basic energy rises from 0.003 $NOT to 0.007 $NOT; after helping a friend answer a question, if the friend activates 3 energy packages within 30 days (high retention users), your mutual aid energy automatically upgrades to 'golden energy', increasing its point value by 1.8 times.
• Ecological Backing: NOT has divided 22% of its ecological incentive pool into 'energy base pool' and 'ecological value-added pool' — the base pool ensures that 100 points of basic energy can be redeemed for at least 0.3 NOT, unaffected by market fluctuations; the value-added pool is injected by TON ecological projects' 'energy procurement'. For instance, if an NFT project wants to attract 'ecological energy users', it must pay NOT to the value-added pool. When users activate packages with the ecological energy earned from related project information, they earn 50% more in redemption profits. Currently, over 980 TON projects have injected more than $1.2 billion in NOT, creating a cycle of 'social energy earning → activation and redemption of NOT → project customer acquisition → NOT value appreciation → energy point value increase'.
• Anti-Cheat to Ensure Fairness: Using 'behavioral trajectory recognition' to combat bot energy farming — bots only replicate messages without real interaction, and the system will mark these as 'invalid energy' and reset to zero; by 2025, 10.5 million bot accounts have been cleared, burning 3.1 billion non-compliant $NOT, ensuring the energy value of real users is not diluted.
3. Meeting the Demand: Web3 Popularization Should Be 'With Accumulation and Feedback'
Currently, users' core demand for Web3 is 'accumulation from effort and feedback from rewards', and $NOT's 'energy exchange' perfectly meets this need:
• Participation Without Pressure: No need to understand blockchain or private keys. Many users think they are 'accumulating energy for pocket money' without realizing they are participating in Web3, completely eliminating 'tech fear'; energy can be accumulated and combined. Even if one earns only 10 points of basic energy per day, accumulating for 10 days can activate the basic package, reducing the likelihood of 'giving up halfway'.
• Profits Can Be Realized: Redeemed $NOT can be liquidated on 15 top exchanges and can also be spent directly in offline scenarios in 40 countries — buying rice noodles in Vietnam, paying internet fees in Kenya, and purchasing supermarket meat in Argentina, making the 'money earned from accumulating energy' truly integrated into everyday life.
For the industry, NOT's 'energy exchange' is a 'new model' for Web3 popularization: leveraging Telegram's 700 million monthly active users to easily reach 'non-crypto incremental users' like students and retirees; the recently launched 'energy combination competition', with a $150,000 NOT prize, encourages users to mix high-value energy packages, attracting 35 million participants in just 20 days, validating the potential of 'accumulative Web3'.
$NOT's explosive growth does not rely on complex technologies but transforms Web3 into 'perceptible energy accumulation'. In the future, the breaking of Web3's boundaries will not be about making users adapt to technology but rather about making technology adapt to users' 'accumulation habits' — turning social behavior into redeemable energy, transforming complex profits into clear feedback combinations. This kind of Web3 can truly integrate into the lives of the masses.
