IP as treasury assets, truly fresh!

In the past, when we talked about company treasuries, we thought of cash or U.S. Treasury bonds, maybe a bit of $BTC or $ETH. Now, Nasdaq-listed company Heritage Distilling (CASK) has directly treated IP (intellectual property) as treasury assets, breaking new ground.

Upon closer reflection, it makes a lot of sense. Distilleries sell not just liquor, but also brand, story, and culture. Anyone can have brewing equipment, but what touches people's hearts are the stories and intellectual property behind it.

CASK incorporating IP into its treasury essentially monetizes the ability to tell stories. Liquor may expire, but stories can last longer and may continue to appreciate in value.

Then there’s the $82 million buyback by Story Foundation. Many people immediately think of market manipulation when they see the term buyback.

However, I think this is a bit different; Story Foundation is teaming up with a bunch of major institutions (names like a16z, Polychain, Hashed, Amber are familiar) to place their bets, actually wanting to tell everyone that the IP asset track is not just about speculation but is genuinely about creating liquidity and market consensus.

A 90-day buyback period is essentially giving the entire IP market a shot of adrenaline, letting everyone know that there are real funds backing it up.

For us retail investors, we shouldn't just focus on which coin might skyrocket; what truly deserves attention are those companies and projects that can turn intangible assets into hard treasury goods.

After all, stories can bring recognition, and recognition can generate cash flow. This logic is much more reliable than many of the speculative coins.