Metaplanet's stock price has soared nearly twice, and it has been included in the FTSE Japan Index.
Following the bitcoin reserve strategy of MicroStrategy, the Japanese listed company Metaplanet, often referred to as the 'Japanese version of MicroStrategy' by the media, has recently reached a significant milestone.
According to (Cointelegraph) reports, FTSE Russell has upgraded Metaplanet from small-cap to mid-cap in its semi-annual review for September 2025, and officially included it in the flagship FTSE Japan Index.
The key reason why Metaplanet was included in the FTSE Japan Index is its strong market performance.
According to the company's Q2 financial report, its performance has surpassed that of the TOPIX core 30 index, which includes manufacturing and technology giants such as Toyota and Sony.
Google data shows that as of August this year, Metaplanet's year-to-date (YTD) stock price increase has reached about 143%, far exceeding the TOPIX 30 index's growth of 7.2% during the same period.
Source: Google Stock price As of August this year, Metaplanet's year-to-date (YTD) stock price increase has reached about 143%.
With its inclusion in the FTSE Japan Index, Metaplanet will also be automatically added to the FTSE All-World Index, which covers the largest publicly traded companies globally.
This means that passive funds tracking these indices (such as ETFs) will need to allocate funds to buy Metaplanet stock, thereby indirectly providing investors exposure to bitcoin and potentially supporting the price of bitcoin.
According to BitcoinTreasuries data, as of today (8/25) when this article was written, Metaplanet currently holds 18,888 bitcoins, making it the seventh largest publicly traded company holding bitcoin in the world.
Source: BitcoinTreasuries Metaplanet currently holds 18,888 bitcoins, making it the seventh largest publicly traded company holding bitcoin in the world.
Metaplanet's road to rebirth: from a near-death lodging business to a bitcoin whale.
Metaplanet CEO Simon Gerovich revealed in a recent speech that Metaplanet's transformation story is dramatic. The company was originally a budget lodging operator, and after its business was plunged into crisis due to the pandemic, its CEO was inspired to adopt a bitcoin standard, which the board approved in 2024.
This move not only transformed the company but also provided Japanese investors with a channel to avoid high capital gains tax and indirectly hold bitcoin.
Metaplanet turns volatility into fuel, enhancing asset accumulation efficiency.
After adopting a bitcoin strategy, Metaplanet's market capitalization and shareholder count increased significantly, quickly becoming a market focus. The company's success is partly attributed to its unique positioning, namely the tax-saving advantages it provides to Japanese investors.
Additionally, Metaplanet views market volatility as an opportunity rather than a risk, flexibly utilizing the timing of rising stock prices for fundraising, and quickly converting funds into bitcoin assets, significantly enhancing financial efficiency.
Such a strategy has proven effective; the company not only successfully raised $500 million in 2025 to purchase bitcoins but also set an ambitious goal to accumulate 210,000 bitcoins by 2027, demonstrating its long-term confidence in bitcoin.
After Metaplanet's success, an increasing number of Japanese listed companies are following suit, such as the well-established Japanese textile manufacturer Kitabou, which has announced an investment of 800 million yen to purchase bitcoin and plans to develop mining and token issuance businesses; Taiwan also saw the first company, Dafeng Electric (Dada Broadband), establish a digital asset committee and promote a bitcoin reserve strategy, as well as Zhiheng Technology, which indirectly invests in bitcoin through Sora Ventures.
See more news related to Metaplanet:
Partnering with the Japanese version of MicroStrategy Metaplanet! Bitcoin Magazine will establish an office in Tokyo.
Not afraid of the plummeting yen! 'Japanese version of MicroStrategy' sees stock price soar 313% by buying bitcoin; is the reserve strategy effective?
'Japanese version of MicroStrategy upgraded! Metaplanet included in the FTSE Japan Index, transforming from a near-death lodging business into a bitcoin whale.' This article was first published in 'Crypto City.'
