Lotte's subsidiary integrates the Aptos public chain to create a new ecosystem.
South Korea's Lotte Group's advertising and marketing company Daehong Communications announced on July 30 that it is integrating the Aptos public chain to jointly create a blockchain ecosystem based on the real economy called Money Movement.
Through this integration, Daehong will put digital assets such as electronic vouchers and membership points on-chain, enhancing transparency and application value, and paving the way for future stablecoin opportunities.
Putting all electronic vouchers on-chain, Giftiel's trial has achieved great results.
Lotte Group stated that the Money Movement ecosystem is a blockchain framework that can instantly track and verify digital assets such as mobile electronic vouchers, membership loyalty points, flight mileage, and stablecoins, allowing their generation, transfer, and use in the real-world economy.
The core feature of Money Movement is that all transaction records are recorded on the blockchain, achieving transparent asset ownership management.
Currently, Daehong has integrated the mobile electronic voucher service "Giftiel" operated by its subsidiary Spoon with the Aptos blockchain and launched a trial operation. After integration, the complete lifecycle of the electronic vouchers from issuance, distribution to redemption is executed on-chain.
Source: SPOON SPOON Putting all electronic vouchers on-chain, Giftiel's trial has achieved great results.
According to a report from Japanese media (あたらしい経済), during the trial operation phase after integration, Giftiel has achieved good results, with over 500,000 users holding electronic vouchers on the Aptos chain, and the cumulative issuance has exceeded one million.
By putting electronic vouchers on-chain, users can clearly track their assets, and it also helps merchants gain precise operational insights based on highly reliable data.
Further reading:
Osaka Expo digital wallet uses Aptos technology! What are its features? How to let 130,000 people experience Web3 seamlessly.
Looking ahead to future business opportunities, optimistic about the potential of stablecoin applications.
Kang Tae-ho, head of Daehong's future growth department, stated: "The Money Movement project is aimed at providing users with a new digital experience that goes beyond simple discounts, allowing them to truly own and transparently manage their tickets."
He further pointed out that with the improvement of future stablecoin-related regulations, the practicality of digital assets established on the basis of Giftiel services in the real economy is expected to expand further, which will help promote the mainstream adoption of Web3.
Aptos Labs Chief Business Officer Solomon Tesfaye stated: "The preliminary results of Giftiel demonstrate how blockchain can provide substantial business value and real-world impact on a large scale."
He believes that global companies are actively adopting blockchain technology to reshape customer experience and operational models, and Aptos provides Lotte with verified enterprise-grade infrastructure, allowing them to innovate and seize opportunities confidently in the digital economy.
Recently, South Korea's Lotte Group has been continuously laying out AI, blockchain, and metaverse fields. (Crypto City) Previously reported, Lotte's metaverse platform Caliverse will deepen technical cooperation with the well-known Ethereum Layer 2 solution Arbitrum, combining artificial intelligence (AI), virtual reality (VR), and blockchain technology to create the next generation 'AI metaverse' experience.
Further reading:
Lotte aims to create an AI metaverse! Receives the largest funding in Arbitrum's history, allowing shopping with cryptocurrency.
The article 'South Korean Lotte subsidiary integrates Aptos! Electronic voucher on-chain issuance exceeds one million, preparing for stablecoin opportunities' was first published in 'Crypto City'.
