Introduction to Highstreet
Highstreet is a decentralized metaverse platform launched in 2021 that combines blockchain gaming, virtual reality (VR), and tokenized commerce. The project allows users to buy, sell, and trade real goods in the form of NFTs, integrating brands like Nike and Adidas into the virtual world. The HIGH token is the foundation of the ecosystem, facilitating transactions, governance, and rewards.
Key Features of Highstreet
Highstreet stands out due to:
Metaverse and VR: The platform offers a VR experience where users can interact in a virtual world, purchasing digital and physical goods.
Play-to-Earn (P2E): Players earn HIGH tokens through gaming activities such as quests and trading.
Tokenized Commerce: NFTs represent real goods that can be redeemed in physical form.
Brand Integration: Partnerships with major companies such as Balenciaga and Animoca Brands enhance the ecosystem.
Cross-chain Support: Highstreet operates on Ethereum, BNB Chain, and Solana, providing scalability.
The Role of the HIGH Token
The HIGH Token serves the following functions:
Transaction Payment: Used for purchasing goods and services in the metaverse.
Staking: Holders can stake HIGH to earn rewards (up to 10% annually).
Governance: Voting on platform updates, including new brands and features.
Market Indicators
As of August 2025, the price of HIGH is $1.33, with a market capitalization of $149.6 million and a 24-hour trading volume of $12.4 million. The token fell 7.2% in a week but previously showed a 20x increase, as noted in posts on X. The fully diluted valuation (FDV) is $1.33 billion, with 112.5 million tokens in circulation out of 1 billion. The all-time high ($38.42) was reached in December 2021.
Achievements and Innovations
Highstreet raised $5 million through venture funding from Animoca Brands, Binance Labs, and others. In 2025, the platform launched the Highstreet World 2.0 update, adding support for AR glasses and mobile devices, which increased active users to 500,000 per month. A partnership with Samsung to integrate the metaverse into their devices also boosted popularity. The community is active: 70% of posts on X express bullish sentiments.
Risks
Risks include high volatility (price is 96.5% below its peak), competition with other metaverses (Decentraland, The Sandbox), and regulatory restrictions regarding NFTs and the gaming industry. Investors are advised to conduct their own research (DYOR).
Conclusion
Highstreet and the HIGH token create a future where the metaverse becomes a platform for commerce and entertainment. Strong partnerships and innovations make HIGH an attractive asset for those who believe in blockchain gaming and the tokenized economy.