WCT's Gold Jewelry Traceability and Anti-Counterfeiting System at Lukfook Jewellery
In 2024, Lukfook Jewellery fully applied WCT technology to its gold jewelry line. Each piece of gold jewelry comes with a laser-engraved on-chain query code. The chain stores purity test reports of gold raw materials (such as Au999, Au9999), production plant qualifications, and processing details (such as ancient forging, filigree inlay). Consumers can verify the authenticity and traceability information of the jewelry by scanning the code through Lukfook Jewellery's offline store terminals or official mini-program. Currently, the system covers more than 700 stores nationwide. In 2024, complaints about counterfeit gold jewelry decreased by 95%, the repurchase rate of consumers increased by 35%, and the brand's market share in the gold jewelry market increased by 9%, effectively combating phenomena such as "gold plating" and "adulteration."