Asia’s wealthiest investors are piling into crypto at record pace, capitalizing on explosive gains, regulatory clarity and rising institutional appetite while global counterparts lag behind.
Asia’s Rich Are Moving Fast on Crypto—and the Rest of the World Is Late
Wealth managers across Asia have noted a growing shift in investor sentiment, as demand from high-net-worth individuals for cryptocurrency investments has gained momentum, according to a Reuters report on Aug. 21. Jason Huang, founder of Nextgen Digital Venture, disclosed that his new Singapore-based crypto equity fund, launched in May, secured over $100 million from limited partners. UBS also reported that some overseas Chinese family offices are targeting crypto allocations of around 5% of their total portfolios. Lu Zijie, UBS China’s head of wealth management, observed:
Many second- and third-generation individuals of family offices are starting to learn about and participate in virtual currencies.
Momentum has been supported by favorable legislation and a surge in asset prices. In the United States, the passage of the GENIUS Act under President Donald Trump has intensified institutional interest. In parallel, Hong Kong’s recent stablecoin regulatory framework has catalyzed enthusiasm across the region. These developments accompany strong market performance— bitcoin reached a new all-time high of over $124,000 in August. Saad Ahmed, head of Asia Pacific at crypto exchange Gemini, emphasized the shift: “The momentum has definitely built, and I think it’s a function of just general maturity of the asset class.”
Cryptocurrency exchanges and funds are reporting elevated activity levels. Hashkey Exchange in Hong Kong saw an 85% year-on-year rise in registered users, while Cryptoquant data shows South Korea’s major exchanges recorded a 17% increase in trading volume in 2025. Zann Kwan of Revo Digital Family Office highlighted a change in approach:
Last year, they… started to dip their feet into bitcoin ETFs… now they have begun to learn the difference of holding a token directly.
Other firms, including Lighthouse Canton and Fidelity International, noted the adoption of sophisticated strategies and the use of bitcoin as a macro hedge.
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