Binance Alpha can be said to be a true breakthrough innovation by Binance in the Web3 field.

Unlike previous attempts by CEX that tried to replicate but always failed, the success of Alpha is due to the fact that it was able to run on a platform like Binance. It is worth noting that before Alpha, Binance's Web3 applications had also tried to break through multiple times but had never managed to open the situation.

I believe that the core of Alpha is not simply about "airdrops," but rather how to slice the cake more intelligently—both to retain user engagement and to provide a stage for small and medium-sized projects, while also giving back to the BNB ecosystem. This strategy is not only Binance's wisdom but also the best embodiment of the CEX brand effect in the Web3 field.

For many small and medium-sized projects, going on Binance Web3 may be their real opportunity to take the first step. In the past, they had to spend a lot of funds and tokens to squeeze into the thresholds of second-tier exchanges. Now, Binance directly provides a concentrated camp of users and traffic in Web3, and in just a few days, it has aggregated hundreds of tokens, directly pushing the BNB chain to unprecedented levels of activity.

The advantages of Alpha are very obvious:

It has attracted a large number of "haircut users," leading to explosive user growth.

The liquidity of new coins is extremely strong, and BNB chain transactions are more active.

It has promoted the prosperity of the BNB ecosystem, with a sharp increase in the number of applications, firmly ranking in the top 3 active chains.

It is a win-win for projects and users: they can complete tasks and earn tokens effortlessly, while excellent small and medium-sized projects gain more exposure.

The points mechanism makes the DAU of basic projects more active, enhancing ecological stickiness.

Of course, it cannot be denied that there are still some areas that need continuous optimization:

There are still vulnerabilities in Alpha that are exploited by some people to create their own tokens for arbitrage.

Completing tasks can easily lead to the situation of being “squeezed,” resulting in a poor experience.

Studio behavior is difficult to completely eradicate; it is recommended to strengthen risk control through measures such as facial recognition and IP/geographical coordinate detection in the future.

For long-term holders of BNB, the sense of short-term benefits seems to have declined.

Overall, Alpha is not just a simple activity; it is a strategic weapon for Binance to promote the leap of the Web3 ecosystem. It has both increased user activity and provided more opportunities for project parties, while accelerating the evolution of the entire industry. Although there are still flaws, overall, Binance has redefined the entry point of Web3 with wisdom and vision.