The coin ranks 175 on CoinMarketCap with a market value of $269 million
The distribution of a new cryptocurrency is part of Binance's HODLer Airdrop program
Binance will be distributing a new cryptocurrency to its users this Monday (18). In total, there will be 150 million Plume (PLUME) tokens, a project focused on RWA (Real World Assets).
To be eligible, one must have used BNB in fixed income (fixed and/or variable) programs or on-chain income products from the exchange between July 24 and 28. In other words, it is a retroactive reward.
Plume trading will be available starting noon this Monday through 5 pairs: PLUME/USDT, PLUME/USDC, PLUME/BNB, PLUME/FDUSD, and PLUME/TRY.
Therefore, even those who are not eligible for the airdrop can gain exposure to this cryptocurrency right at its launch.
Binance announces the distribution and listing of a new cryptocurrency
Plume (PLUME) will be the 32nd project listed in Binance's HODLer Airdrop program. Previously, the exchange distributed Lagrange (LA) coins in July and Towns (TOWNS) earlier this month of August.
A total of 150 million PLUME will be distributed, equivalent to 1.5% of the total coin supply. As its price is at $0.10 at the time of this writing, the amount is valued at $15 million.
Each user will receive a fraction corresponding to the number of their BNBs enrolled in the exchange's fixed income or on-chain products.
“Unlike other ways of earning tokens that require continuous operations, the HODLer airdrop rewards users retroactively, offering a simpler method of additional earnings,” Binance wrote.
What is Plume?
Plume (PLUME) is a project focused on real-world assets (RWA), with names like Ondo (ONDO) and Mantra (OM) as competitors.
Earlier this year, Plume partnered with Mercado Bitcoin to tokenize $40 million in assets, potentially having a strong presence in Brazil.
Additionally, the project has already raised millions of dollars in investment rounds, including from players like Haun Ventures, Galaxy, HashKey Capital, SV Angel, and YZi Labs (formerly Binance Labs).
The RWA market promises to be one of the largest in the crypto sector. This is because it involves the tokenization of any assets, including everything from stablecoins, which are highly popular today, to U.S. Treasury bonds, real estate, stocks and ETFs, commodities, and more.
On one hand, the traditional industry is interested in fast trades available 24/7, as well as global access and higher liquidity. On the other hand, investors would have more control over their portfolio and investment options.
