In the 'user education' battlefield of cryptocurrency, Notcoin has provided a textbook-level answer with 30 million user clicks. This project, based on the TON blockchain, is redefining the Web3 user experience through a three-stage path of 'gamified entry - social retention - financial deepening'—it is not just a cryptocurrency, but an infrastructure connecting the physical world and the digital economy.
1. Zero Threshold Entry: Gamified Web3 User Education
Notcoin's 'click mining' mechanism has been described by the TON Foundation as the 'most successful user education experiment.' Users do not need to understand complex concepts like private keys or smart contracts; they only need to click the screen to generate Notcoin. This design has attracted 30% of newcomers who have never been exposed to cryptocurrency, with users from emerging markets such as Russia and Nigeria accounting for over 50%. More cleverly, strategic elements in the game, such as 'energy management' and 'league promotion,' subtly convey core blockchain logic like 'scarcity' and 'consensus mechanism' to users, completing the transformation from 'entertainment' to 'cognition.'
2. Social Payments: Restructuring the Value Interaction Scene of Web3
With the launch of TON Pay in Q2 2025, Notcoin's social attributes are fully activated:
1. Instant Tips: Users can directly send NOT tokens in Telegram chats; data from August 2025 shows the daily average social transfer volume reached 12 million transactions, with a fee of only $0.001;
2. DAO Voting: The community initiates proposals through NOT token staking, from game rule adjustments to ecological fund distribution, achieving true decentralized governance. In June 2025, the community voted to approve a proposal to 'destroy 10% of circulating tokens,' resulting in a 23% increase in token price on that day;
3. Content Incentives: Creators who publish game strategies, NFT designs, and other content can receive NOT rewards, forming a closed loop of 'attention - value,' with daily average UGC content exceeding 100,000 entries.
3. Governance Evolution: Paradigm Shift from Community to DAO
Notcoin's governance model is known as the 'innovation laboratory' in the Web3 field:
1. Open Source Code: Smart contracts are completely public, and global developers can audit and contribute code, resulting in over 20 community plugins;
2. Zero Transaction Tax: Completely eliminating users' trading concerns, data from August 2025 shows that the 24-hour trading volume of NOT tokens reached 466 million RMB, with liquidity ranking among the top three in GameFi;
3. Ecological Fund: 10% of token revenue is injected into the community treasury to support the development of TON ecological projects. As of 2025, 12 projects, including Catizen and Hamster Kombat, have been funded, forming a virtuous cycle of 'co-construction - sharing.'
