When 30 million users click on the Telegram screen to generate cryptocurrencies worth hundreds of millions of dollars, Notcoin has transformed from a 'phenomenal game' to 'Web3 infrastructure.' This project, once famous for its 'click-to-mine' concept, is exploring sustainable development paradigms for cryptocurrencies through technological reconstruction and ecological expansion — it is not just a game, but a bridge connecting traditional internet users to the decentralized world.
1. The End of Click Economy and Social Transformation
Notcoin's founder, Sasha Plotvinov, candidly stated in an interview in June 2024: 'The pure click-to-earn model is not sustainable.' The project team keenly realized that user retention cannot rely solely on token incentives but must build an immersive social experience. Launched in 2025, 'Lost Dogs: The Way' partnered with NFT projects, allowing players to earn the new token WOOF through storyline tasks while destroying NOT tokens, forming a 'consumption-regeneration' closed loop. This mechanism of 'attention equals value' upgraded the game from a 'mining tool' to a 'social narrative platform,' increasing user engagement by 40% and stabilizing daily active users at 5 million.
2. Expansion of the TON Ecosystem and Notcoin's Strategic Value
With the TON Foundation appointing new CEO Max Crown in Q2 2025, the goal of 'bringing 30% of Telegram's active users to the TON blockchain' presents new opportunities for Notcoin. As the DApp with the largest user base in the TON ecosystem, Notcoin is becoming the gateway connecting Telegram's 900 million users:
1. Technical Synergy: TON's 'super-lightning network' supports concurrent operations for Notcoin's 30 million users, with a transaction confirmation time of 0.5 seconds and fees below $0.01;
2. Payment Integration: After TON Pay launched, users can directly send NOT tokens as tips in Telegram chats. Data from August 2025 showed that the 24-hour social transfer volume of NOT tokens reached 12 million transactions;
3. Community Governance: Notcoin's 0% transaction tax and open-source code design attract global developers to contribute code, resulting in dozens of community innovations like NFT voucher trading and automated click bots.
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