Reborn Coffee plans to integrate digital assets to optimize financial management

According to reports, American specialty coffee chain Reborn Coffee has announced the launch of a strategic assessment to explore incorporating regulated digital assets into financial management and retail operations. The company plans to enhance financial efficiency and diversify capital reserves through blockchain technology while advancing its global expansion plans. CEO Jay Kim stated that this move aims to ensure synchronization between capital strategy and market innovation, maintaining shareholder value. The company emphasized that it is currently only in the exploratory phase and has not reached any agreements regarding digital assets; all future decisions will comply with SEC regulations and receive board approval.