The Trump family has entered the scene this time with a keen interest! Their two sons, Donald Jr. and Eric, are backing the American mining company American Bitcoin, which is actively looking to buy companies across Asia, with a clear goal - to emulate MicroStrategy and create their own Bitcoin vault. The company is currently in discussions with various investors about acquisitions, with a focus on Japanese listed companies, and the Hong Kong market may also kick off soon. They plan to acquire a shell company and then use this listed company platform to raise funds, converting this money into Bitcoin to store away, creating a 'crypto treasury'. The Trump family has been frequently active in the crypto space recently, and their high-profile entry, coupled with a slightly loosening regulatory attitude in the U.S., has indeed added fuel to the market, contributing to the recent rise in Bitcoin prices. This strategy isn't exactly new; MicroStrategy has accumulated a massive amount of Bitcoin (over 210,000 coins currently) using this method, turning itself into a major Bitcoin holder. More and more companies are starting to imitate this by raising money through issuing stocks or bonds, and then immediately turning around to buy Bitcoin, euphemistically calling it 'building a treasury' or 'reserving assets'.
This trend indicates that institutions and big players are increasingly interested in treating Bitcoin as a serious asset allocation. We must understand the logic behind this: the entry of giants will bring more funds and attention, but it also means competition will become fiercer. If this 'crypto treasury' model is executed well, it can drive up coin prices, but it still depends on whether their subsequent fundraising efforts are successful and whether the market responds favorably. The Trump family comes with its own flow of resources; we need to keep an eye on how they play this game, as it might give us some insights.
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