Japan's Value Creation sold all its Bitcoin holdings, citing the pursuit of asset efficiency.
Value Creation, listed on the Growth Market of the Tokyo Stock Exchange, announced yesterday (8/14) that it has sold all its Bitcoin holdings, realizing a profit of approximately 52 million yen (353,469 USD).
Value Creation sold a total of 22.36 Bitcoins, with an average selling price of 17,152,300 yen (116,592 USD), expected to generate 52 million yen in sale proceeds, which will be included in the financial report.
After this transaction, the company's balance of cryptocurrency assets has been reduced to zero. Value Creation stated that the reason for selling all Bitcoin reserves was to improve the efficiency of held assets.
Source: Value Creation Japan sold off all Bitcoin holdings, citing the pursuit of asset efficiency.
Value Creation was established in 2008 and mainly engages in marketing digital transformation (Marketing DX), digital media, and real estate digital transformation (Real Estate DX) related businesses. Since July 2020, it has launched the Demolition Window service, a matching platform that connects demolition contractors with users who have demolition needs (such as residential demolitions), aiming to solve Japan's vacant housing problem and promote the digitalization and efficiency improvement of the demolition industry.
In November 2023, the company was listed on the Growth Market of the Tokyo Stock Exchange.
Looking back at Value Creation's journey with Bitcoin: reserves were opened in March but quickly liquidated.
Looking back at Value Creation's Bitcoin investment journey, it can be described as quite swift and proactive.
According to reports from CoinDesk Japan, the Value Creation board decided as early as March this year to invest 100 million yen in purchasing Bitcoin as a 'temporary utilization method' for the company's remaining funds.
At that time, the company indicated that cryptocurrency assets were no longer just speculative assets but were gradually establishing their value.
According to a compilation by Japanese media (あたらしい経済), Value Creation purchased a total of 400 million yen worth of Bitcoin in four transactions from March to June.
Originally, Value Creation announced on July 15 of this year that it planned to implement a fifth purchase between July and December, intending to buy 100 million yen worth of Bitcoin.
However, the fifth purchase plan has not yet been completed, but Value Creation unexpectedly made a 180-degree turn yesterday, liquidating all its holdings, a decision that surprised the outside world.
Institutions hold a bullish outlook: Will Bitcoin reach 200,000 by the end of the year?
At the moment Value Creation chose to take profits, several major financial institutions remain optimistic about the future of Bitcoin.
Standard Chartered reiterated its forecast that Bitcoin will reach 200,000 USD by the end of the year in its latest outlook for the second half.
Analyst Geoffrey Kendrick pointed out that the continuous inflow of funds into Bitcoin ETFs, more companies incorporating Bitcoin into their balance sheets, and favorable policy winds will act as catalysts to drive up prices.
The cryptocurrency asset management company Bitwise also firmly maintained its target price of 200,000 USD by the end of the year in its mid-month report.
Bitwise's analysis suggests that the increasingly clear regulatory environment for cryptocurrencies in the United States, rising demand from institutional investors, and increased demand for stablecoins are the three key factors supporting a bullish outlook for Bitcoin.
Further reading:
Bitwise firmly claims: Bitcoin will rise to 200,000 this year; three major bullish factors remain strong!
Tesla also sold coins! Will Value Creation sell at a good time or miss the opportunity?
After MicroStrategy (now known as Strategy) developed a new play for cryptocurrency strategic reserves, more and more listed companies have started reserve plans in the past year or two. However, some of these companies are simply investing in cryptocurrencies without executing a series of 'leverage actions' such as selling shares to increase capital and then buying coins.
For companies like Value Creation, which operate stably and invest extra funds in cryptocurrency, they may face the fate of missing opportunities like regular investors, but they might also sell precisely at the peak. However, they can continuously sell and buy again, executing a low-buy high-sell strategy.
According to data from Bitcoin Treasuries, based on the Bitcoin value disclosed in the financial reports, Elon Musk's Tesla owned 43,200 Bitcoins in 2021 and sold down to only 9,720 Bitcoins by 2022. Looking at Bitcoin's trend, Tesla, which sold a large amount of Bitcoin in 2022, can be said to have missed the opportunity.
By early 2025, Tesla's Bitcoin holdings had increased to 11,509 coins, which have not been sold to date.
Source: Bitcoin Treasuries By early 2025, Tesla's Bitcoin holdings had increased to 11,509 coins, which have not been sold to date.
'A certain listed company in Japan sold all its Bitcoin holdings! Realized a profit of 52 million yen, opened reserves in March but quickly liquidated' this article was first published in 'Crypto City'.
