Public company Safety Shot has just added $25 million worth of BONK to its treasury, marking a rare move by a business with memecoin.
This action sets a new precedent as companies typically prioritize Bitcoin or Ethereum, rather than venturing into risky areas like BONK.
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Safety Shot breaks ground by adding $25 million in BONK memecoin to the treasury of a listed company.
Ordinary companies typically focus their digital assets on Bitcoin, Ethereum — stable coins that are less likely to experience significant volatility like memecoin.
BONK is facing fierce competition in the memecoin market, as price volatility poses a major challenge to treasury strategies.
Who is Safety Shot and how did they purchase BONK?
Safety Shot has signed an agreement with the BONK founding team, placing $25 million worth of BONK into the treasury as part of a new digital asset strategy.
This is one of the first cases recorded where a listed company decides to add memecoin to its treasury, expanding the risk range compared to traditional digital assets.
Global Newswire, 12/08/2025
Instead of just using cash, Safety Shot also issued $35 million in preferred stock that can be converted into common stock. This deal came right after the company paid off its debts and announced cash reserves of over $15 million – indicating a fairly strong financial foundation before expanding into the high-risk digital asset space.
BONK currently ranks fifth in the memecoin market with a market capitalization of nearly $2 billion (according to data at the time of the deal announcement). This decision by Safety Shot is a rare exception where a public company proactively adds a cryptocurrency with very high price volatility to its balance sheet.
The trend of companies holding cryptocurrency: How was it before?
Holding digital assets on a company's balance sheet is no longer new, especially with Bitcoin or Ethereum.
Public companies in the United States currently hold nearly 4.5% of the total Bitcoin supply and over 18 other companies hold more than $9 billion worth of Ethereum.
CoinMarketCap, CoinGecko 2025
These deals primarily focus on top cryptocurrencies in terms of liquidity, large market capitalization, and high stability. They are seen as safer choices in the digital asset space, minimizing liquidity risks and excessive price volatility for businesses.
The event of Safety Shot purchasing BONK pushes the company's treasury strategy into a riskier zone as memecoins experience significant price volatility, with liquidity potentially limited. Additionally, adding memecoin helps increase brand recognition and attract community interest, but it still raises major questions about the long-term stability of treasury assets.
Corporate treasury assets: Is memecoin safe?
Typically, companies hold 'blue chip' digital assets like Bitcoin, Ethereum due to good liquidity, transparency, and easier risk control.
Integrating memecoin into the balance sheet reflects a trend of experimentation, but also brings the possibility of asset valuation being influenced by crowd psychology and a volatile market.
CoinGecko Report 08/2025
The growth in brand recognition from memecoin is real, but the investment value is unstable, easily leading to losses when the market reverses. The question arises: is this the beginning of a wave of diversifying corporate treasury assets, or just an isolated experiment?
What is BONK's position in the memecoin market today?
In the context of many companies experimenting with digital assets, BONK is a mid-tier memecoin but must compete with many other prominent projects.
Dogecoin remains a giant with a market cap of $33 billion, followed by Shiba Inu and Pepe, both valued at billions with enormous circulating supplies. BONK, with a market cap of around $1.94 billion, is competing with names like Pudgy Penguins and Floki – all have to compete fiercely for community and liquidity.
The memecoin market remains highly volatile, noting many tokens dropping double digits in just a week – increasing the risks for corporate treasuries.
CoinMarketCap 08/2025
For Safety Shot, this treasury investment is not only tied to price volatility but also depends on BONK's ability to maintain its position within the community. The attention and engagement of the memecoin community change very quickly, creating significant pressure on the company's long-term financial performance.
Comparing memecoin and 'blue chip' coins like Bitcoin, Ethereum on the corporate balance sheet
Holding Bitcoin and Ethereum provides more stability and high liquidity, while memecoin stands out for its media hype but carries a significant risk regarding investment value.
Criteria Bitcoin/Ethereum Memecoin (like BONK) Liquidity Very high Often low, dependent on community Price volatility Moderate Very high, risk of quick losses Brand recognition Stable, long-term Explosive, easily viral but unstable Risk management Easy to gauge, transparent information Unpredictable, dependent on trends Potential to become long-term treasury asset High Very low, carries significant risks
Frequently asked questions
Why does Safety Shot's action attract attention in the digital asset industry?
This is a rare case of a listed company purchasing memecoin for its treasury, while businesses usually prefer Bitcoin or Ethereum to reduce risk.
How big is BONK as a memecoin in the market?
BONK ranks fifth in memecoin market capitalization, valued at approximately $1.94 billion, behind Dogecoin, Shiba Inu, Pepe, and a few other coins.
Are there many companies buying memecoin for long-term investment?
Very few listed companies choose memecoin due to its high price volatility, primarily opting for 'blue chip' coins like Bitcoin/Ethereum.
After this deal, does Safety Shot plan to add more memecoin to its treasury?
Currently, there are no announcements about additional purchases; this is still considered the first experiment with memecoin on a listed company scale.
What are the drawbacks of memecoin compared to Bitcoin and Ethereum for corporate treasuries?
Memecoin experiences extreme price volatility and low liquidity, thus businesses face many financial risks compared to stable major coins.
Could purchasing memecoin help a company increase brand recognition?
Yes, but it comes with risks regarding asset value and affects the long-term interests of shareholders if the price drops significantly.
What is the main motivation behind Safety Shot buying BONK?
The company wants to experiment with diversifying its assets and leverage the memecoin market trend to enhance brand competitiveness.
Source: https://tintucbitcoin.com/safety-shot-mua-bonk-25-trieu-usd-an-toan/
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