Optimism for XRP is increasing as Vivopower International Plc (Nasdaq: VVPR) announces a strong investment plan in both Ripple shares and direct holdings of XRP tokens, aiming to maximize the growth potential of the blockchain ecosystem that Ripple is expanding.
Investment Worth $100 Million, Accessing 211 Million XRP
On August 11, 2025, Vivopower announced it would spend $100 million to purchase shares in the private company Ripple Labs, thereby indirectly owning an equivalent of 211 million XRP tokens – with a market value of approximately $696 million at the time of announcement.
According to Vivopower, with the current market price (which can be volatile), this deal allows the company to gain exposure to XRP at a significantly lower valuation compared to purchasing directly on the market.
Purchasing Shares in Ripple at an 86% Discount
Vivopower announced that it will purchase shares in Ripple at an average valuation of about $19 billion, which is 86% lower than the estimated value of the XRP that Ripple holds (approximately $135 billion considering only 41 billion XRP in reserve). This figure does not include the value of other business segments of Ripple such as RLUSD (stablecoin), Hidden Road, Rail, and Metaco.
This agreement – after 2 months of due diligence – still requires final approval from Ripple's board and is considered a cornerstone of Vivopower's XRP-focused digital asset strategy.
Currently, Ripple, backed by Andreessen Horowitz and Google Ventures, holds about 41% of the total global XRP supply.
Becoming the First Public Company in the U.S. to Have Dual Exposure to Ripple and XRP
Vivopower asserts that it will continue to purchase and hold XRP directly alongside owning shares in Ripple, thus becoming the first publicly listed company in the U.S. to provide shareholders with simultaneous exposure to both Ripple and XRP.
Mr. Kevin Chin – Chairman and CEO of Vivopower – stated that their strategy is to combine the purchase of shares in Ripple and XRP to optimize yields and reduce the average cost of holding XRP, leveraging the 'hidden' value of XRP in Ripple shares to buy at a lower market price.
Dual Benefits: Low-cost XRP and Benefits from RLUSD
Mr. Adam Traidman – Chairman of the Advisory Board of Vivopower and former board member of Ripple – emphasized:
“By purchasing shares in Ripple, Vivopower not only gains access to XRP at a discount of up to 86% compared to direct purchase prices but also has rights to the stablecoin RLUSD and other business units of Ripple.”
Vivopower will directly hold all Ripple shares acquired, avoiding intermediary company structures with hidden costs, while publicly reporting independent audit results quarterly.
Analysts suggest that if XRP continues to gain widespread acceptance along with the development of the Ripple ecosystem, this model could bring great growth potential for Vivopower and its shareholders.