Date : August 11, 2025

In a bold move thatās turning heads in the crypto industry, CEA Industriesāthrough its subsidiary BNB Network Company (BNC)āhas acquired 200,000 BNB tokens valued at $160 million (around Rp2.6 trillion). This purchase officially makes CEA the largest publicly listed company in the world holding BNB.
This isnāt just a one-time splash. According to BNCās official statement released on Sunday (Aug 10), this acquisition marks a strategic pivot for CEA, as it shifts away from its previous core business in electronic cigarettes to building a long-term crypto treasury reserve.
Why BNB?
BNC outlined several reasons for betting big on BNB:
š„ Scarcity through Coin Burns ā Binanceās regular token burns steadily reduce circulating supply, potentially increasing long-term value.
š Growing On-Chain Activity ā From DeFi protocols to GameFi and NFT ecosystems, the BNB Chainās network activity is consistently expanding.
š Institutional Catalyst Potential ā BNC sees possibilities for BNB spot ETF approval in the future, which could trigger massive institutional inflows.
āBNB has long-term growth potential, supported by its deflationary model, expanding ecosystem, and the possibility of major market catalysts,ā BNC stated.
Bigger Plans Ahead
The company isnāt stopping here. BNC revealed it plans to continue buying BNB until its initial treasury allocation is fully deployed. Theyāre also exploring an additional $750 million in funding, which could bring their total BNB investment capacity to $1.25 billion.
If this happens, CEA Industries could solidify its position not only as the largest BNB institutional holder, but also as a trailblazer in diversifying corporate crypto treasuries beyond Bitcoin and Ethereumāinto assets like BNB, XRP, and Solana.
Market Impact
BNB Price: Currently sits at $816 per token, making it the fifth largest cryptocurrency by market cap.
CEA Stock: Shares on Nasdaq closed up 3.7% at $17.10, and have surged over 92% since announcing its new crypto-focused strategy.
Trend Shift: This move reflects a growing corporate appetite for altcoins as treasury assets, signaling that Bitcoin and Ethereum may no longer be the only game in town for institutions.
š Our Take:
CEAās aggressive BNB strategy could inspire more public companies to diversify into altcoins. If BNB gains further institutional adoptionāespecially in the U.S., where exposure is still limitedāthis could be a turning point for the assetās market position.
š¬ What do you think? Will more companies follow CEAās lead and add BNB to their treasuries? Or is this a high-risk bet?
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