August's Web3 sector welcomed heavyweight news:

Plasma announces cooperation with Aave to launch an institutional incentive fund aimed at driving global financial on-chain.

This is not just an industry collaboration, but also a signal—traditional financial institutions are beginning to truly and systematically migrate core businesses on-chain.

In Plasma's vision, the incentive fund will attract banks, payment institutions, and asset management companies to move their core services such as settlement, clearing, and risk control onto the blockchain, forming a new financial system that is transparent, auditable, and more efficient in cross-border transactions.

The cooperation with Aave combines DeFi's liquidity capabilities and compliance exploration with the stability of traditional finance.

This reveals three trends:

Trend 1: Institutionalized Web3, No Longer 'Fringe Experiment'

In the past, on-chain finance was mostly played by the 'crypto native community', with CEX, DEX, lending protocols, and stablecoins forming a relatively closed loop. However, the entry of institutions will bring two things:

  1. Volume Expansion: The amount of funds brought by institutions can easily rewrite a protocol's total locked value (TVL). For example, if just 5 regional banks put 1% of their funds on-chain, it would conservatively estimate inflows in the tens of billions.

  2. Standard Improvement: Compliance requirements, transparent audits, KYC/AML, data security will become the thresholds that new projects must meet.

This means that future Web3 projects will shift from 'telling stories to attract users' to 'delivering real value'.

Trend 2: AI Empowerment, Becoming the Core Tool for a New Generation of Marketing and User Growth

Against the backdrop of the imminent release of GPT-5, the combination of AI and Web3 is accelerating its implementation.

From on-chain data analysis and user behavior prediction to multilingual content generation and automated marketing deployment, AI is helping project parties lower customer acquisition costs and enhance conversion efficiency.

Typical representatives include:

  • Cookie3: Utilizing on-chain and off-chain behavior analysis to help projects find high-quality users.

  • Addressable: Using advertising deployment platforms and data analysis to bind on-chain conversions and advertising expenditures.

  • CryptoBoost: Using AI to complete the entire process from project diagnosis, marketing plan design, KOL matching, task breakdown to effect monitoring and automatic settlement.

These tools are becoming the 'growth middle platform' for a new generation of Web3 projects.

Trend 3: The value of the intermediary execution layer is being re-priced

In this new pattern of 'institutional budget + AI tools + multi-market parallelism', a role is rapidly emerging—the marketing execution agent.

Their characteristics are:

  • Not necessarily full-time Web3 practitioners; many are freelancers, content creators, community operators;

  • Capable of integrating resources and quickly connecting with suitable influencers, media, and community channels;

  • Familiar with the use of tools to efficiently convert project budgets into user growth and brand exposure.

They are neither project parties nor individual influencers; instead, they stand between the two, completing resource connectivity, execution implementation, and effect delivery as 'intermediaries'.

CryptoBoost Hub: Enabling more people to enter the Web3 growth chain

In the past, this agency model required connections, experience, and resource accumulation, but now, with platforms like CryptoBoost Hub, the threshold has been greatly lowered.

Hub updates project tasks from around the world daily—from DeFi, RWA to GameFi, Meme—with budgets ranging from hundreds to tens of thousands of dollars.

The platform aggregates 5000+ KOL resources from over 30 countries and regions and uses AI scoring to match suitability, reducing communication trial and error costs.

Data shows that in the past 60 days:

  • Hub averages 83 new tasks added daily;

  • Tasks from institutional backgrounds or financed projects account for nearly 50%;

  • The average profit margin per task for active agents is between $150-$800, with the highest single task exceeding $1,800.

This allows many part-time operators and freelancers to enter the growth chain of Web3 projects at a very low cost, earning stable intermediary profits.

Conclusion: Institutionalization + AI + Agents is the main narrative of Web3 in the second half of 2025

The entry of institutions signifies larger volumes and higher standards;

The penetration of AI signifies a revolution in customer acquisition and marketing efficiency;

The rise of the intermediary execution layer means that more ordinary people have the opportunity to share in the dividends of Web3 growth.

Whether you are a project party, an execution agent, or a newcomer wanting to enter this industry, now is a great time to re-layout.

The next round of Web3's explosion is on the way, driven by the interplay of new rules, new tools, and a new ecosystem.

CryptoBoost | AI-driven Web3 marketing infrastructure, helping projects connect with growth in the global market accurately.