World Liberty Financial — the Trump family–backed crypto venture — is considering creating a publicly traded company to hold its WLFI tokens, aiming to raise about $1.5 billion, according to a Bloomberg report on Friday.
While the deal’s structure is still being finalized, the company has approached major investors in both technology and crypto, with talks reportedly moving quickly. If completed, the move would position World Liberty among the growing ranks of digital-asset treasury companies — publicly listed firms that hold crypto reserves. These companies collectively raised around $79 billion in 2025 for Bitcoin purchases alone.
Launched last year, World Liberty lists Donald Trump as “co-founder emeritus” on its website and initially set out to build a crypto-lending app. It currently offers USD1, a dollar-backed stablecoin.
The treasury arm would reportedly take the form of a Nasdaq-listed shell company that World Liberty has acquired, following a playbook popularized by Michael Saylor’s MicroStrategy — now rebranded as Strategy. In 2020, Strategy reinvented itself as a Bitcoin holding company, amassing over $72 billion in Bitcoin and reaching a market cap of nearly $113 billion.
The strong performance of Strategy’s stock, seen by many as a Bitcoin proxy, has inspired numerous imitators — from a Japanese budget hotel chain to new treasury firms focused on Ether, Litecoin, Sui, and other altcoins. Earlier this year, Trump Media, another venture linked to the family, purchased $2 billion in Bitcoin for its own treasury.
In June, Donald Trump reported earning $57.4 million from his stake in World Liberty Financial (WLFI), according to his 2025 public financial disclosure filed with the Office of Government Ethics. The filing shows he holds 15.75 billion WLFI governance tokens, with the reported income coming from token sales.
World Liberty Financial has so far raised about $550 million through two public token offerings, positioning itself as a DeFi and stablecoin platform seeking to rival traditional finance. Among its high-profile backers are Tron founder Justin Sun, who invested $30 million for 2 billion tokens, and Web3Port, which invested $10 million in January.