Author: momo, ChainCatcher
Exchanges like Robinhood and Kraken have successively entered the 'tokenization of U.S. stocks', sparking a new wave of currency-stock integration. Coinbase has taken it a step further, with CEO Brian Armstrong recently announcing plans to move all assets, including stocks, derivatives, and prediction markets, onto the blockchain for trading, creating an 'exchange for everything'. The boundaries between traditional finance and crypto finance are becoming blurred.
However, long before this wave of integration arose, the crypto derivatives exchange CoinUp.io proposed the vision of 'one account, trading global crypto and financial products' at its inception in 2021, and was among the first to launch various traditional financial products such as forex and stocks last September, becoming one of the earlier exchanges exploring the RWA track.
With its early layout in RWA and the dividends of the derivatives track, CoinUp.io has maintained strong growth this year, with its derivative and spot trading volumes rapidly climbing in CoinMarketCap rankings, becoming a newly emerging dark horse in the exchange sector this year.
Breaking down asset barriers, initiating a 'one-stop' trading revolution
CoinUp.io founder Queenie Li comes from a traditional financial background and has years of experience in derivative trading.
In 2021, when Queenie Li founded the crypto exchange CoinUp.io, her years of experience dealing with financial users told her that investors need not a single investment platform, but a platform that enables diversified asset allocation.
At the same time, she is well aware that in mature financial markets, derivative trading volumes can reach 6-8 times that of spot trading, which is the future growth engine. Therefore, while most exchanges are still competing fiercely in the spot track, CoinUp.io decisively chose a differentiated path, focusing on building a comprehensive trading platform for diverse derivatives.
This strategic foresight was quickly validated by the market: in 2024, the Bitcoin spot ETF will ignite a bull market, with daily trading volume of crypto derivatives surpassing $100 billion, exceeding the spot market; as institutions collectively flock to the currency-stock integration track this year, CoinUp.io's core value of 'one account trading global assets' is being unleashed, accommodating massive demand. Its precise grasp of the derivatives dividend and the trend of integration with the financial market has also helped CoinUp.io achieve a strong breakout.
Backed by millions of users, it has gained momentum to become an industry dark horse.
After four years of development, CoinUp.io has built a complete ecosystem connecting global Web2 and Web3, becoming one of the most noteworthy dark horses in exchanges this year.
The platform supports not only mainstream cryptocurrency trading but also connects traditional financial assets such as forex, stocks, commodities, and indices. Through a unified settlement mechanism with USDT, investors can seamlessly switch investment targets: after trading Bitcoin, they can immediately invest in technology stocks like Nvidia or the forex market, achieving 24-hour uninterrupted allocation of global assets.
With its differentiated strategy, refining all aspects of product architecture, user experience, and risk control mechanisms, CoinUp.io has become a super connector for global digital assets and users:
Number of listed currencies exceeds 1000, covering almost all mainstream assets and popular community assets;
Global users exceed 10 million, covering over 200 countries and regions, and establishing regional characteristic strategies;
Derivative and spot trading volumes ranked 29th and 43rd respectively on CMC, with strong growth momentum;
Over $500 million in reserves publicly disclosed on CoinMarketCap to ensure user asset safety through a transparent mechanism;
Establishing a global compliance system to meet major market regulatory requirements, demonstrating robust operational capabilities.
Beyond trading, building a 'CEX + public chain' dual-engine financial ecosystem
In addition to its firm bets on RWA and derivatives, CoinUp.io recently officially launched the public chain CP Chain, fully initiating its on-chain ecosystem strategy. The launch of CP Chain marks a key step for CoinUp.io in transitioning from a centralized exchange to a comprehensive Web3 financial ecosystem.
In the past year or two, from the exchange wallet battle to Hyperliquid's rise, the on-chain expansion of centralized exchanges has reached a critical window period. However, the competitive landscape of on-chain ecosystems for exchanges has not yet fully solidified; even leading exchanges like Binance and OKX are still in early exploration, providing emerging players like CoinUp.io with breakthrough opportunities.
The CP Chain not only carries CoinUp.io's grand vision of 'one account trading global assets' but also builds a financial closed loop that empowers both CEX and public chain ecosystems through deep collaboration with the exchange.
Empowering CEX users: CP Chain attracts developers with high performance and low fees, enriching on-chain applications (such as DeFi), enhancing trading experience and user stickiness.
Feeding back to the public chain ecosystem: CoinUp.io's large user base, abundant liquidity, and brand effect inject strong vitality into CP Chain, accelerating ecological prosperity.
The CP token acts as a connector, spanning the exchange and on-chain ecosystem, allowing users to enjoy more trading discounts while also participating in DeFi and on-chain governance to earn additional income. This collaborative model of 'CEX + public chain' not only solidifies CoinUp.io's trading base but also opens up a second growth space in on-chain finance.
Comprehensive ecosystem upgrade, aiming for the global Top 10 exchanges
CoinUp.io has achieved multiple milestones through its differentiated strategy and solid platform infrastructure.
At the historical intersection of the accelerated integration of crypto finance and traditional finance, CoinUp.io also plans to launch a comprehensive upgrade of its ecosystem. Queenie Li stated that CoinUp.io's next goal is to enter the global Top 10 cryptocurrency exchanges, competing alongside leading exchanges like Binance and Coinbase.
By the end of September this year, CoinUp.io is expected to complete a comprehensive product upgrade and brand reshaping, providing users with a safe, efficient, and diversified new trading experience.
Meanwhile, CoinUp.io plans to further promote global compliance layout to meet regulatory requirements in core areas and attract a larger user base.
To support its globalization vision, CoinUp.io will expand its team, attracting blockchain, AI, and compliance experts, establishing regional strategies, accurately capturing regional demands, and achieving sustained growth.
According to Queenie Li, to further enhance the platform's compliance transparency and its influence in the global financial market, CoinUp.io is also exploring plans for a U.S. listing.
From a long-term development perspective, the encrypted integration of traditional finance and crypto finance provides a very high ceiling for the development of CoinUp.io. The Boston Consulting Group predicts that by 2030, the global RWA market size will exceed $16 trillion.
CoinUp.io has already gained a first-mover advantage in its RWA strategy, with a team composed of elites from traditional financial giants like Goldman Sachs and JPMorgan, providing long-term advantages for building a robust, compliant, and diversified financial ecosystem.
With continuous upgrades to the ecosystem, CoinUp.io is expected to achieve a leap from 'trading platform' to 'global comprehensive financial ecosystem'.
