🧠 Why Great Products Alone Won’t Win in Web3

Let’s talk real.

We all love the idea of building something amazing and waiting for users to flood in. But the reality in Web3? That’s not how it works anymore.

📣 "First-time founders obsess over product. Second-timers obsess over distribution."

That’s a quote from Twitch’s Justin Kan, and it’s truer than ever in crypto.

💡 Look at what Caldera’s doing:

They’ve built some of the most solid infra for appchains... rollups that power ecosystems like Apechain and Manta. But they realized something most projects miss:

A great product that no one knows about... might as well not exist.

So now? They're playing the game of attention → distribution → adoption → value. It’s not just about building anymore, it’s about being seen, shared, and scaled.

🔥 Bottom line:

In Web3, your users aren’t just customers, they’re often your biggest token holders.

That means every eyeball matters, every share counts, and distribution is your leverage.

🧲 Don’t just build cool stuff. Build attention loops.

👇 Got a cool strategy for capturing attention in your ecosystem?

Let’s hear it in the replies.

#Caldera | #caldera | $ERA | @Caldera Official