๐ฅ Infrastructure in Web3 is often the invisible engine under the hood. Caldera started as a team laser-focused on building powerful, scalable rollups that developers could customize and rely on. Their product was rock solid, technically impressive and robust.
But hereโs the twist, no matter how good your infrastructure is, if it doesnโt grab attention, itโs like shouting into the void.
๐ #Caldera realized the game isnโt just about writing code anymore. Itโs about making sure that code gets seen and used. This means mastering what they call the โattention flywheel.โ A cycle where a great product draws eyes, those eyes create distribution, and distribution brings more users, fueling growth exponentially.
๐ฑ This shift changed everything for Caldera. They went from a โquiet but strongโ infrastructure provider to an active player in the growth and community-building space. Because in Web3, influence and attention often matter just as much as the tech itself.
๐ค So, hereโs a question for you: should infrastructure projects invest in becoming media-savvy and build community to thrive? If you ask Caldera, the answer is a clear yes.
