According to the data from Outset PR's proprietary media monitoring system, the first quarter of 2025 (January to March) saw dramatic changes in Latin American crypto media: who is growing? Who is exiting? Who still holds real 'crypto influence'? (Background: Trump's Truth Social launched the streaming media 'Patriot Package': fan tokens for tips, access to politically correct channels...) (Context: Bitcoin reaches a new high 'but with no volume'? Research analysis: Wall Street media deliberately ignores and remains skeptical of crypto) *This article is a press release written and provided by Outset PR, and is not related to the block chain. In March this year, (Forbes) focused on the trend of crypto activity shifting to Argentina, Brazil, and other places. Behind this is Chainalysis data showing that on-chain funds in Latin America grew by 42.5% year-on-year, totaling $415 billion, making it the second fastest-growing crypto market in the world. The information dividend is still present, but it has become a minefield. Although the Latin American crypto market is hot, media survival no longer relies solely on 'releases being seen'. Google updates its algorithm almost every quarter, and coupled with market volatility, the original dividend has turned into a minefield. Outset PR's analysis team conducted a comprehensive review of the entire Latin American crypto media landscape, compiling a highly valuable 'traffic strength map'. This is crucial in an industry where media value can flip instantly. Research methods and standards As readers increasingly value 'credibility', many unremarkable small media outlets or platforms that have ceased operations have been automatically eliminated, such as: tekcrispy.com (redirects to casinos) latamblockchain.com (suspended since 2024) bitcoinmexico.net (suspended since May 2023) bitcoin.com.mx (suspended since 2023) cryptonoticias.com.ar, bitcoinnews.com.br (dead links) This statistic only includes 55 media outlets that remained active, independent, and had stable traffic during Q1 2025, filtered based on three major criteria: Websites are not redirecting or rebranding and still have content updates. Stable desktop + mobile traffic within three months. The main audience is Latin American users (excluding media where Spanish or Portuguese is the primary traffic source). Trend 1: A few media outlets maintain growth, while most decline Trend 2: Latin American crypto media is highly concentrated, market capped January: Bitcoin reaches a high point, traffic stabilizes BTC skyrocketed to an all-time high (over $109,000), propelled by Trump's inauguration + ETF approval. In Brazil, false news about the integration of the Pix payment system with BTC ignited a crossover between general economic news and crypto topics. Top five media traffic rankings: Media Name / Monthly Traffic ámbito.com 37.75M infomoney.com.br 20.85M iprofesional.com 9.23M diario.mx 5.51M moneytimes.com.br 3.57M The overall starting total visits for Q1 was 94.48M. February: Market avalanche, media follows suit Bybit was hacked, meme coin scandal, Trump raised taxes on Mexico and Canada, triggering a 17% monthly drop in Bitcoin, one of the worst performances in history. Google's algorithm pre-heated updates, leading to turbulence in rankings and indexing for most websites. 78.18% of media traffic declined, only 21.82% grew. Best performers: criptotendencias.com (+135.05%) observatorioblockchain.com (+99.64%) criptoinforme.com (+62.47%) Traffic disaster zones: cryptonews.com/br (-94.98%) criptoeconomia.com.br (-80.59%) Overall traffic fell to 81.53M (-13.71%) March: Some rebound, but polarization is more evident BTC fluctuated between $83K and $94K. Trump proposed the 'U.S. Strategic Bitcoin Reserve' concept, which briefly brought a rebound but failed to reverse the trend. Google's March core update officially rolled out, 24 media rebounded, but overall most declined. Growth leaderboard: criptoeconomia.com.br (+280.87%) diariobitcoin.com (+238.49%) compraracciones.com (+214.60%) Fall leaderboard: es.coingape.com (-63.57%) tododecripto.com (-49.99%) Total visits for March were 85.59M (+4.98%) Core conclusion: Q1 was an elimination round, growth ≠ stability Over 73% of crypto media lost traffic in Q1, with only 15 sites successfully growing against the trend. Many seemingly 'explosive' websites are actually: Not exclusively focused on crypto news (e.g., Infomoney, ámbito.com) Lacking long-term stability (mostly short-term SEO operations) The key point: Only six crypto media outlets have real 'influence' Outset PR analysis shows that the traffic of pure crypto media in Latin America is almost monopolized by six outlets: Media Name / Average Monthly Traffic CriptoNoticias >400K Cointelegraph BR >400K Livecoins >400K CriptoFacil >400K Bitfinanzas >400K Portal do Bitcoin >400K These six collectively hold 69.13% of the traffic share (a total of 4.11M visits). Other media have a noticeable gap: Mid-tier (Cointimes, BeInCrypto BR, etc.): 130K–270K. Long tail (24 outlets): below 91K. Among them, 14 had fewer than 10K monthly (like Criptoeconomia, 99Cripto). Notably, no pure crypto media exceeded 1 million visits per month in Q1. This means that if crypto PR wants to reach a million-level audience, it must cooperate with non-crypto major media and 'macro narrative timing'. PR strategies need to be updated, or you'll waste money. Outset PR reminds: 'Traffic does not equal effective exposure; many high-traffic media only discuss crypto in bull markets and cut off in bear markets.' Outset PR's suggestion is to choose media based on actual data, not packaged bundles. They update their observation database every quarter, removing inactive media and only recommending currently valuable platforms. Related reports Traffic entry, wallets still lose to CEX IOSG in-depth analysis The story behind GOAT: How AI-driven attention and traffic economics are seizing attention 'Latin American crypto media Q1 crash: Traffic down 73%,...

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