WCT Supply Chain Traceability and Anti-Counterfeiting in the Apparel Industry
Issues such as counterfeit products and unclear sources of raw materials plague consumers in the apparel industry. WCT puts information about fabric sources, production factories, quality inspection reports, and more on the blockchain. Consumers can scan a code to view complete traceability information, and brands can pay suppliers using WCT, with payment linked to the integrity of the traceability information. After adopting WCT, a certain apparel brand saw a 90% reduction in counterfeit reports, a 60% increase in consumer brand trust, and a 35% improvement in supply chain management efficiency, safeguarding brand reputation and consumer rights.