Tech giant Google is facing another major lawsuit. This time, it's from a smaller advertising company, OpenX, which claims that Google abused its dominant position in the digital advertising market and systematically crushed competition. OpenX is seeking financial compensation and a court intervention to halt Google's conduct.

Lawsuit for Anti-Competitive Behavior

OpenX filed the lawsuit in a federal court in Virginia, citing violations of antitrust laws. In its 88-page complaint, the company argues that Google has long manipulated the market’s rules—at the expense of smaller firms, innovation, and fair competition.

“Google has rigged the rules so that it always wins,” the complaint states.

“Meanwhile, smaller players like us were gradually pushed out of the market.”

What Exactly Is OpenX Accusing Google Of?

🔹 Abusing its market dominance to rig ad auctions

🔹 Pressuring publishers to abandon competing platforms

🔹 Illegal bundling discounts that favored only Google

🔹 Redirecting ad revenues to its own exchanges

🔹 Undermining OpenX's ad server, which was eventually shut down in 2019

Judge’s Ruling and Possible Breakup of Google

The lawsuit follows a recent decision by federal judge Leonie Brinkema, who ruled that Google's practices amounted to illegal monopolization. The court found that bundling three key tools—for publishers, advertisers, and ad exchanges—gives Google an unfair advantage and direct control over the entire ad ecosystem.

The judge even hinted that Google’s AdTech division could be broken up. A decisive hearing on potential remedies is scheduled for September 22.

OpenX: “We Want Justice for the Market and Our Shareholders”

“Now that the court has found Google's conduct to be anti-competitive, we are seeking damages for the harm done—and a level playing field going forward,” said OpenX CEO John Gentry.

The company is demanding:

🔹 A jury trial

🔹 Financial compensation

🔹 A court order to halt Google’s unfair tactics

#Google , #lawsuit , #technews , #worldnews

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