WCT Payment Function's Pet Supplies Subscription Service
WCT Payment Function collaborates with pet supplies brands to launch a subscription service, allowing users to subscribe to monthly delivery services for pet food and toys using WCT payments. Users who subscribe for 3 consecutive months enjoy a 20% discount, and canceling the subscription allows for a 5% WCT rebate. After the collaboration, brand subscription users increased by 60%, user retention rate improved by 40%, and WCT payments accounted for 35%. The pet supplies subscription allows WCT payments to penetrate high-frequency essential scenarios, fostering users' continuous payment habits.