#BinanceHODLerTree #BinanceHODLerTree—a marketing campaign Binance launched in coordination with its Treehouse (TREE) token launch:

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🌳 What Is the Binance HODLer Tree?

Binance’s HODLer Tree isn’t a visual game feature, but rather a branded social campaign tied to its 29th HODLer Airdrop, spotlighting **Treehouse (TREE)** .

The campaign celebrates long-term BNB holders by rewarding them with token airdrops, reflecting each “branch” as different assets held through the campaign window.

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🎯 TREE Airdrop: Key Details

Dates: Snapshot eligibility between July 10–13, 2025 (UTC) for BNB staked via Simple Earn or On-Chain Yield .

Distribution: 12.5 million TREE tokens (~1.25% of total 1B supply) distributed to eligible users—credited before the spot trading listing on July 29 .

Listing Time: TREE began trading on July 29, 2025 at 14:00 UTC, on Binance Spot, Margin, Futures, Buy Crypto, Convert, and Earn platforms. Trading pairs included USDT, USDC, BNB, FDUSD, and TRY. The token carries a “Seed Tag”, indicating high early-stage risk .

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🔍 About Treehouse (TREE)

Treehouse Protocol is a newly launched decentralized finance (DeFi) platform aiming to bring fixed-income primitives on-chain through:

tAssets (e.g. tETH): Liquid staking assets offering stable yield,

DOR (Decentralized Offered Rates): On-chain interest rate benchmarks via staked panelists and consensus mechanisms .

TREE serves as governance and utility token, enabling staking, voting, and participation in the DOR ecosystem .

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📝 Summary Table

Feature Details

Campaign Binance HODLer Tree (29th HODLer Airdrop)

Eligibility Period BNB staked between July 10–13, 2025

Tokens Distributed 12.5M TREE (~1.25% of total supply)

Listing Date & Time July 29, 2025 at 14:00 UTC

Trading Support Spot, Margin, Futures; paired with USDT, BNB, etc.

Seed Tag Risk Label Denotes early-stage, high-volatility project

Core Utility Governance token, staking rewards, DeFi fixed income