1. 🔽 Lower activity on the BNB Chain

• The Total Value Locked (TVL) fell by approximately 12 % between June and July, dropping from $108.8 billion to $96.8 billion in just one month  .

• The volume in decentralized applications (DApps) dropped by nearly 25 % in seven days, and the volume of NFTs fell by 42 %  .

• The number of unique active wallets also decreased by around 18 %, reflecting lower usage and interest .

2. 📉 Loss of market share for the Binance exchange

• Binance has lost market share to competitors like Bitget, Crypto.com, and ByBit, which grew significantly (~38 %, 24 %, and 22 % respectively); Binance only increased by 6 % .

• The daily trading volume on Binance fell by more than 83 %, from $73.9 billion in March to just $12.3 billion in July .

3. ⚖️ Internal accusations and affected credibility

• Binance is under accusations of market manipulation, involved in aggressive movements related to the JELLYJELLY token on the HyperLiquid platform .

• An employee was suspended for alleged insider trading, which has eroded trust in Binance's operational integrity .

4. 📉 Technical indicators suggesting a bearish trend

• A technical pattern known as 'Death Cross' has formed, where the 50-day moving average crosses below the 200-day moving average, a classic indicator of short-term weakness .

• The RSI (Relative Strength Index) has fallen from overbought levels (~81) to around 54, reflecting negative sentiment in the market  .

• Some analyses point to formations like bearish flags or rising wedges with bullish targets around $500 or less .

5. 💬 Influence of community sentiment (examples from Reddit)

• Users mention prolonged regulatory scrutiny in countries like the USA, UK, token .

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