📅 July 29 | United Kingdom
In a move that could change the face of global trading, eToro announced today the expansion of its tokenized asset offering, including stocks, ETFs, and futures, all powered by a regulated and compliant infrastructure. With this move, the social trading giant aims to position itself as the definitive bridge between traditional finance and Web 3.
While other exchanges are still hesitant due to regulatory uncertainty, eToro is moving forward with a firm and legal step, protected by European and MiCA operating licenses. Are we witnessing the birth of a new global hybrid exchange?
📊 From Retail Trading Platform to Tokenized Asset Giant
eToro, the UK-based firm known for its social approach to investing, officially confirmed that it has launched a service for trading tokenized stocks, ETFs, and futures through an infrastructure that complies with EU regulatory frameworks.
🔐 These assets will be available as tokens on the blockchain, but backed 1:1 by the real-world traditional assets they represent. In the words of Yoni Assia, CEO of eToro:
"The demand for tokenized assets is not a fad; it's an inevitable transition."
This new operating arm will operate under a European license, complying with MiCA and other financial regulations for custody and securities issuance, something that still blocks many US exchanges.
📌 Why does it matter? Because while the US continues to debate regulatory frameworks, Europe is emerging as the legal testing ground for the convergence between traditional finance and blockchain.
And eToro is positioning itself as an institutional pioneer in this field.
🎯 Unlike other tokenization projects that only operate in a sandbox or with limited instruments, eToro is committed to a broad, regulated, and scalable offering that combines institutional liquidity with crypto usability.
Topic opinion:
I think eToro marks a turning point in the maturity of the sector. We're not talking about an experiment in DeFi, but rather a regulated company that is integrating, with legal backing, the tokenization of mainstream financial instruments.
This is what the industry needs to scale: institutional infrastructure that speaks to both crypto traders and regulators and banks. No hype, no empty promises. Just strategic execution.
However, this move also puts pressure on "pure" crypto exchanges that don't have licenses or European compliance, and that could be left behind in the face of this wave of institutionalization.
💬 Is eToro shaping the future... or just taking advantage of regulation?
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