Think about cryptocurrencies in the long term. The long-term investment strategy (HODL) is to buy a coin and not sell it during short-term fluctuations. Binance notes that this approach has many advantages: it is simple and alleviates emotional stress since you do not make constant trades. As the rule goes: time in the market is more important than trying to predict it – "a patient investor typically earns more than one who jumps from trade to trade." On Binance, you can buy leading coins (such as BTC or ETH) and simply hold them, watching your portfolio grow over time. Patience and a long-term approach are often rewarded even in the volatile crypto world.